Sustainable Food Trade Association
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Who We Are

WhoWeAre Our mission is to build the capacity of the organic food trade to transition to sustainable business models. SFTA serves as a hub for businesses to learn, improve performance, communicate results, share common metrics and best practices. Thus, defining and driving excellence in environmentally sound, socially just business practices using a systems-based approach.

Benefits of Membership

BenefitsSustainable Food Trade Association membership provides companies with support and resources to integrate sustainability knowledge and practices in their operations. Join a powerful, diverse peer-learning community. These efforts help members achieve their sustainability goals and differentiate their business.

Consulting & Training

Consulting-TrainingSFTA offers two kinds of services – consulting and in-office sustainability trainings – tailored to your needs. Look towards SFTA for additional help with your sustainability programs! Available to non-members and members. Discounted rates or fees for members.

Measure What Matters

MeasureThe Quick Impact Assessment is a free tool for organic companies to measure their impact on the environment, local communities, and workers. Get instant results and compare against others. Get help to improve and be a better business. A partnership of SFTA and B Lab.


  • Upcoming Webinar – Score Sustainability for Your Company and Supply Chain; December 10. Learn how the Quick Impact Assessment works, what benefits you can receive from it, and how it may be used for future reporting. Click here for details.
  • IFOAM – Organics International and IFOAM EU will be at the UN Convention on Climate Change in Paris Nov 30-Dec 10 campaigning for an international agreement that recognizes the importance of the land sector in food security and combating climate change. If, in the name of fighting climate change, land used by local farmers to produce food is acquired for use in carbon offsetting projects, then millions more could be at risk of hunger by 2080. IFOAM opposes the inclusion of terms such as “net-zero”, “climate neutral” or “carbon neutral” which could lead to this. Instead what is needed is a commitment to tackling activities with the highest emissions, such as fertilizer use, particularly in ‘high-emitting’ countries. You can read more here and watch a short video here. IFOAM will draw attention to the multiple benefits of Organic Agriculture at a number of events.
  • Join SFTA at the Sustainable Food Summit in San Francisco, CA, January 20-22, 2016. Food ingredients, marketing developments, and sustainable packaging are focal themes. How are new technologies creating novel sustainable ingredients? How can food & beverage firms reduce their packaging impacts? What is the outlook for the organic and eco-labeled food market? Such questions and more will be addressed.


Our Sponsors:


Tessa Young

Vice President of Communications
Organic Trade Association
Washington, DC

Tessa serves as a creative leader on OTA’s Integrated Marketing and Communications team where she is responsible for implementing a corporate communications strategy to advance OTA’s mission across its various trade audiences. She has an MBA in Organizational and Environmental Sustainability from Antioch University New England and a triple-major undergraduate degree from the University of Massachusetts. OTA, an umbrella organization uniting more than 7,000 member companies across the entire supply chain, promotes and protects today’s $39 billion organic sector.

Michelle Suess

Sustainability Coordinator
LifeSource Natural Foods
Salem, OR

Michelle Suess has a combined passion for great food and environmental sustainability. She puts her degrees in biology and environmental science to use as sustainability coordinator, recycling coordinator, and health and safety administrator at LifeSource Natural Foods and on the board of Directors for the SFTA. Seven years into a formal sustainability program and five annual sustainability reports later, LifeSource has come a long way toward understanding and accomplishing its sustainability goals and was honored to recently be named the 8th Best Green Business to Work for in Oregon. Michelle is excited to share the work LifeSource is doing with the larger community.

Kelly Hoell

Sustainability Consultant
Good Company
Eugene, OR

Kelly specializes in technical and market research, sustainability and greenhouse gas assessments and sustainability program development. Kelly has worked on over 50 greenhouse gas inventories for international food processors, food distributors, transit agencies, municipal government operations and entire communities. She is an adjunct instructor at the University of Oregon teaching environmental assessment and is an MBA candidate at Oregon State University. Good Company helps clients from around the country and the globe to measure, manage and market their sustainability performance.

Shauna Sadowski

Director of Sustainability
Annie’s, Inc.
Berkeley, CA

Shauna Sadowski is responsible for Annie’s sustainability strategy, including sustainability reporting, education, and supply chain impacts, with a particular emphasis on food and farming programs. In prior years, Shauna has been a management consultant and a farm girl; she is a graduate of the Friedman School at Tufts University and the Wharton School at the University of Pennsylvania. She lives in Berkeley with her husband, daughters and boisterous Boston Terrier.

Hannah La Luzerne

Sustainability Manager
Wholesum Family Farms
Nogales, AZ

Hannah inspires a spirit of responsibility by coordinating sustainability projects at organic farms in Arizona and Mexico and helping suppliers work toward Fair Trade certification. Working across languages, cultures, and stakeholder groups, her work helps grow a more sustainable Wholesum from the roots up. A native Arizonan, Hannah loves deciphering Spanglish on the border and listening to thunder from the monsoon rains.

Diana Chapman

Director of Sustainability
PCC Natural Markets
Seattle, WA

Diana joined PCC Natural Markets (PCC) in 2002 and has served the co-op in community relations, communications and sustainability roles. Her background includes several years in banking and media focused primarily on marketing and market research. She earned her undergraduate degree in secondary education from the State University of New York at Oneonta and an MBA from the University of Puget Sound. Her best work and happiest work has been the raising of her son and daughter, both of whom held their first jobs at PCC. Diana is a founding member of the SFTA board.

Britt Lundgren

Director of Organic and Sustainable Agriculture
Stonyfield Farm
Londonderry, NH

Prior to 2011, Britt spent five years as an agricultural policy specialist for Environmental Defense Fund in Washington, D.C. She holds a Master of Science in Agriculture, Food, and Environment from Tufts University. Together with Stonyfield co-founder and chair Gary Hirshberg and Dr. Charles Benbrook, she co-authored Label It Now, a book that makes the case for labeling genetically engineered foods. Britt also serves on the board of the New Hampshire Conservation Law Foundation, and as an Advisor to AGree. She has worked on organic farms in Maine, Massachusetts, and Colorado, and is an avid fiddle player.

Jonathan Reinbold

Sustainability, Research & Grant Manager
Organic Valley
La Farge, WI

Jonathan works at the nexus of energy, water and food systems to promote farmland stewardship and improve ecosystem health while contributing to robust local food systems. He leads the Organic Valley sustainability department’s efforts in natural resource conservation, renewable energy production, environmental research and employee engagement. His experience spans sustainability strategy, non‐profit management, food systems policy, renewable energy and green design. Jonathan is active in international sustainability collaborations. He previously served on the board of the land conservation non-profit, Valley Stewardship Network. Jonathan earned his MA in Environment & Community from Antioch University Seattle.

Peter Golbitz

Agromeris LLC
Estero, FL

With over 30 years of experience in the industry, Peter works closely with leading businesses and organizations on market and business development projects at Agromeris, an advisory firm that focuses on the unique needs of the specialty food and agricultural marketplace. Previously, Peter was the Director of International Business Development at SunOpta, a leading U.S. food processor. He was the founder and president of Soyatech, a consulting and publishing company of the annual Soya & Oilseed Bluebook. Currently, he also serves on the board of the World Soy Foundation, and sits on technical committees of the Organic Trade Association.

Natalie Reitman-White

Senior Director of Organizational Vitality and Sustainability
Organically Grown Company
Portland, OR

Since 2005, Natalie has worked with cross-departmental teams to integrate sustainable practices across OGC and lead’s OGCs organic trade advocacy efforts. She has been on the faculty for the Institute for Sustainable Environment at the University of Oregon, was the first Executive Director of the Sustainable Food Trade Association and currently serves on numerous organic advisory boards. In 2013, Natalie shifted her focus to include “organizational vitality”. In her new role she leads of human resources ensuring organizational alignment with OGCs unique “shared-ownership” culture, strategic talent management and organizational development activities.

Hansel New

Manager of Corporate Sustainability
WhiteWave Foods
Louisville, CO

At WhiteWave Foods, a leading organic and natural foods company with such well-known brands as Silk, So Delicious Dairy Free, Earthbound Farms, and Horizon Organic, Hansel’s focus areas include ethical sourcing, packaging innovation, resource conservation, and consumer engagement. He received a Bachelor of Science in Environmental Health from Oregon State University and an MBA in Sustainable Business with a focus in Food Systems Management from Marylhurst University.

Brionne Saseen

Facilities and Sustainability Manager
Chico Natural Foods Cooperative
Chico, CA

Brionne earned an interdisciplinary degree in Human Rights & Environmental Advocacy from California State University, Chico with minor in Statistics in early 2011. During her time as a student, she worked for the Recycling and Sustainability offices on campus and served as the Zero-Waste Coordinator for the university. In 2011 she joined the Lundberg Family Farms team as their Environmental Coordinator. She has since moved on to work with Chico Natural Foods Cooperative as their Facilities & Sustainability Manager. She has served on the SFTA BOD since 2013.

Jim Pierce

Global Certification Program Manager
Oregon Tilth Certified Organic
Corvallis, Oregon

With over 25 years of dedication to the Organic Revolution, Jim, worked from 2008-2015 as the Global Certification Program Manager for Oregon Tilth responsible for: monitoring, assessing and interpreting International Organic Standards for clients and staff, and managing international accreditations. Previous to this position Jim worked Organic Valley/CROPP Cooperative as Certification Czar. He earned his degree in Microbiology at Western Illinois University. Jim and his wife Cathy currently reside in central Pennsylvania countryside with their two daughters and no television.

Jason Boyce

Sustainability Manager
Nature’s Path Foods
Richmond, BC, Canada

At Nature’s Path Foods, a leader in the organic food sector for over 25 years, Jason leads the efforts to achieve its ambitious sustainability goals such as Zero Waste 2015 and Climate Neutral 2020. He has over 10 years of experience working to support sustainable food systems, and obtained his MBA is Sustainable Business in 2008 from Pinochet University. He is a passionate foodie who loves spending his free time cooking in his kitchen with his family.