Sustainable Food Trade Association
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Sustainable Food Trade Association Webinar Series

Game Changer: How Purpose-Driven Business Structures are Changing the Rules

December 12, 2018 at 10am PT / 1pm ET
Cost: Free for SFTA members; Free for Provender members with a discount code; $12.50 for OSC2 members with a discount code; $25 for non-members
This event is over. Please check back often for others like it.

During this giving season, join SFTA for to learn more about how companies can integrate Purpose at the core of their organizational structure, and incorporate philanthropy into its business practices. SFTA’s December webinar will compare and contrast existing business structures that keep social and environmental bottom lines at top-of-mind, enjoy a deep dive into Organically Grown Company’s new Perpetual Purpose Trust, and understand Glory Bee’s Save the Bee campaign and related non-profit structure.

Law firm Stoel Rives kicks off Game Changer with an overview of the various business structures that enable permanent integration of mission and purpose into its business model, including options such as benefit corporation status or ESOP structures.

A first-of-its-kind business structure, the Perpetual Purpose Trust, will then be explored jointly by Stoel Rives and Organically Grown Company (OGC). OGC worked in conjunction with Stoel Rives to ideate and put into practice this Perpetual Purpose Trust, that makes the Purpose the focus of the business, helps ensure OGC cannot be sold to a larger organization, and enables the company to create and distribute long-term returns to its stakeholders (farmers, co-workers, and more).

Campaigns and related philanthropy can frequently have big impacts, and few campaigns are a better example of this other than GloryBee’s SAVE the BEE campaign. RaeJean Wilson, Senior Executive VP of GloryBee will go into detail on the journey of how the campaign was structured, why and how its particular goals were set, and its success to date, which includes tens of thousands of dollars dedicated to pollinator protection and research!


Natalie Reitman-WhiteNatalie Reitman-White is the VP of Organizational Vitality and Trade Advocacy at Organically Grown Company, one of the largest independent distributors of organic produce in the country. She is a leading executive and change-maker in efforts to make food supply greener, healthier and equitable. She founded and served as the Executive Director of the Sustainable Food Trade Association (2008-12), earned MS in Environmental Sociology from University of Oregon where she was on the faculty of the Institute for Sustainable Environment, serves on numerous advisory boards throughout the organic food sector. Most recently she has shifted her focus to transformative finance and steward ownership models—pioneering an innovative use of a Perpetual Purpose Trust to hold company ownership to enshrine long-term mission-focus, shared governance and returns with the stakeholder community.

RaeJean WilsonRaeJean Wilson is the daughter of GloryBee Founders Dick and Pat Turanski. RaeJean has served in the family business in several capacities over the last 25+ years. Following college, her focus was on sales and building GloryBee’s customer base. She also spent 10 years as GloryBee’s HR manager. In 2015, RaeJean stepped into the position of Senior Executive Vice President, where she now co-leads the company with her brother, Alan Turanski, overseeing sales, marketing, human resources, safety, sustainability, and community outreach.

Ron McFallRon McFall is a seasoned business and transactional lawyer whose practice is focused on cooperatives, food industry companies and organic enterprises. In recent years Ron has represented numerous cooperatives, producer-owned and mission-driven businesses in an array of complex restructuring, joint venture and merger and acquisition transactions. Some of those transactions, (including the restructuring of Organically Grown Company that Ron will describe during his presentation), have revolved around efforts to maintain an enterprise’s mission following a liquidity event for the owners of the enterprise. Originally trained as a securities and transactional lawyer, Ron regularly provides cooperative, securities and transactional advice to a variety of producer-owned, member-owned or mission-driven organizations in the food processing, agricultural, organic, and renewable energy sectors. A 1983 graduate of the University Of Chicago Law School, Ron is a partner at Stoel Rives LLP based in the firm’s Minneapolis office.

Cost: Free for SFTA members; Free for Provender members with a discount code; $12.50 for OSC2 members with a discount code; $25 for non-members
This event is over. Please check back often for others like it.

GHG Inventory 101 Webinar

September 27, 2018 at 10am PT / 1pm ET
Cost: Free
This event is over. However, you may view a recording of the session here.

Tracking, reporting and managing sources of climate pollution, known as greenhouse gas emissions (GHG) are essential as the impacts of climate change become increasingly apparent and severe. The first step to managing emissions is to conduct a GHG inventory or carbon footprint. This 1-hour introductory webinar will begin with the basics of GHG accounting and highlight the data, tools and resources available, and the steps you need to take to complete a GHG inventory for the first time. The webinar will introduce Good Company’s web-based training program and GHG calculator.


Aaron ToneysAaron Toneys, Senior Associate with Good Company, provides clients with climate change mitigation analysis, tool development, technical research, and triple bottom line assessments. He is the principal developer of Good Company’s proprietary greenhouse gas inventory calculators and environmental assessment tools. Mr. Toneys has worked on over 150 greenhouse gas inventories across multiple sectors including food, city government, heavy construction, power generation, college campuses, and fuel production.

This is an introductory webinar. To dig deep, Good Company will be offering an on-line training course October 2018 – March 2019. The course is offered at a discount to SFTA members and Climate Collaborative committed companies. The course will cover the following topics:

  • Introduction to conducting a greenhouse gas inventory and data collection overview
  • Introduction and training to use Good Company’s Carbon Calculator (G3C)
  • Introduction to Scope 1 and 2 emissions: Data gathering and calculations for owned facility and vehicle emissions, as well as an overview on calculating emissions from electricity consumption (including how to run a sensitivity analysis using multiple electricity emissions factors)
  • Introduction to estimating embodied emissions from the supply chain: Overview of methodology
  • Introduction to non-supply chain Scope 3 emissions: Data gathering and calculations for employee commute, business travel, and solid waste emissions
  • Introduction to Good Company’s GHG inventory report template
  • Wrap up the training process and share insights and feedback between participants

To find out more about the training course, click here.