Sustainable Food Trade Association
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Sustainable Food Trade Association Webinar Series

GHG Inventory 101 Webinar

September 27, 2018 at 10am PT / 1pm ET
Cost: Free
Register here.

Tracking, reporting and managing sources of climate pollution, known as greenhouse gas emissions (GHG) are essential as the impacts of climate change become increasingly apparent and severe. The first step to managing emissions is to conduct a GHG inventory or carbon footprint. This 1-hour introductory webinar will begin with the basics of GHG accounting and highlight the data, tools and resources available, and the steps you need to take to complete a GHG inventory for the first time. The webinar will introduce Good Company’s web-based training program and GHG calculator.

Speaker:

Aaron ToneysAaron Toneys, Senior Associate with Good Company, provides clients with climate change mitigation analysis, tool development, technical research, and triple bottom line assessments. He is the principal developer of Good Company’s proprietary greenhouse gas inventory calculators and environmental assessment tools. Mr. Toneys has worked on over 150 greenhouse gas inventories across multiple sectors including food, city government, heavy construction, power generation, college campuses, and fuel production.

This is an introductory webinar. To dig deep, Good Company will be offering an on-line training course October 2018 – March 2019. The course is offered at a discount to SFTA members and Climate Collaborative committed companies. The course will cover the following topics:

  • Introduction to conducting a greenhouse gas inventory and data collection overview
  • Introduction and training to use Good Company’s Carbon Calculator (G3C)
  • Introduction to Scope 1 and 2 emissions: Data gathering and calculations for owned facility and vehicle emissions, as well as an overview on calculating emissions from electricity consumption (including how to run a sensitivity analysis using multiple electricity emissions factors)
  • Introduction to estimating embodied emissions from the supply chain: Overview of methodology
  • Introduction to non-supply chain Scope 3 emissions: Data gathering and calculations for employee commute, business travel, and solid waste emissions
  • Introduction to Good Company’s GHG inventory report template
  • Wrap up the training process and share insights and feedback between participants

To find out more about the training course, click here.
 
 
 

Hit the Market’s Mark: Leveraging Sustainability Efforts to Build Brands

August 20, 2018 at 9am PT / 12pm ET
This event is over. Please check back often for others like it.

A company’s ability to weave their sustainability efforts into their brand is key to growing consumer loyalty and company sales. However, to be successful, the marketing effort goes well beyond an occasional social media post or a data-driven annual report. Sustainability and marketing professionals alike will learn more about integrating sustainability and marketing with your brand from three heavy-hitters in SFTA’s August Webinar, “Hit the Market’s Mark: Leveraging Sustainability Efforts to Build Brands.”

Hit the Market’s Mark opens up with cutting edge consumer insights from a foremost authority on natural product industry trends: New Hope Network (Natural Products Expos, Esca Bona, etc.). New Hope will review types of sustainability branding that are resonating with consumers, and how these trends empower green champions to celebrate and grow value-aligned efforts.

Next, branding firm Grady-Britton, who has collaborated with brands such as Organic Valley and Bob’s Red Mill will discuss tactics that can be used across traditional – and not so traditional— marketing channels to integrate your sustainability story across your entire brand.

Finally, if phrases like Lasering, the True Cost of Food, and Dr. GoodFood sound intriguing, you’ll love learning about the dynamic sustainability campaigns for which organic and sustainability leader Nature & More in the Netherlands is being recognized. Want a sneak peek? Take a look at this blog on Nature & More’s “packaging”.

Speakers:

Eric PierceEric Pierce is a proven strategic marketing and market research leader with nearly 20 years of research and insights experience. In various consulting roles, Pierce has been instrumental in maximizing the value of his clients’ business and marketing investments and has built a reputation for being a great partner, problem solver and advisor.
Ever curious about the intersection of business and psychology and with a passion for natural products and the resources of New Hope Natural Media at his back Pierce is uniquely positioned to help advance the growth of the industry.

In his role as director of strategy and insights at New Hope Natural Media, Eric is responsible for providing vision and leadership for the NEXT™ brand and its mission to deliver intelligence, insights and innovation to the natural products industry.
 
Andy AskrenAndy Askren is Executive Creative Director & Partner of Grady Britton, a creative branding agency based in Portland, Oregon. Andy is responsible for setting the company’s standard for defining and delivering artful creative solutions to drive real business results. Grady Britton is a certified B Corp, and recently won B Lab’s “Best For The World” award in the Workers category, one of only the top 10% of global B Corp-certified companies to make the list.
 
 
Michael WildeMichaël Wilde works for Eosta, one of Europe’s largest and most innovative companies involved in fresh organic fruits and vegetables. For the past 10 years he has lead the sustainability and communications department where he is responsible for the Nature and More trace and tell system, as well as the numerous campaigns including save our soils, true cost of food, natural branding and the Fair 1 cent for the future. “I am passionate about sustainable and fair agriculture. Safe guarding our food system for future generations and protecting our precious planet, can only go hand in hand”.

 
Cost: Free for SFTA members; Free for Provender members with a discount code; $12.50 for OSC2 members with a discount code; $25 for non-members
This event is over. Please check back often for others like it.