Sustainability Marketing Training:
Communicate Your Positive Impact
Wednesday, April 20, 2016 in Portland, OR
Telling your sustainability story, let alone having a sustainability program, can feel overwhelming on top of the responsibilities already on our plates. Many of us ask—what is sustainability, and how does it manifest in our company’s work? In fact, it’s likely that sustainability progress already exists in your company, and your story can be told to enhance your brand and increase customer loyalty.
To help address these opportunities, SFTA and Provender Alliance have partnered to bring you Communicate Your Positive Impact. This engaging half-day training will be held at the Fox Tower in Portland Oregon, from 9:00 am – 12:30 pm on Wednesday, April 20th.
Led by Lisa Spicka, SFTA Associate Director, and Melissa Bearns, Founder of Current Shift Media, this interactive training will help you learn how to identify, quantify, and communicate the sustainability efforts and successes already being made at your company. The perceived mystery around sustainability will be addressed by breaking down “sustainability” into specific, measureable, and actionable areas. You’ll learn how to bring critical cross-functional partners together to prioritize and develop a baseline for your key sustainability indicators.
Melissa will walk you through the Seven Golden Rules of Brand Storytelling, a set of guidelines for developing your authentic story and communicating it in a way that is true to your brand, and builds consumer trust and loyalty. She’ll also review some commonly used marketing tools and techniques, help you identify your own marketing channels, and show you ways to effectively leverage them. Last but not least, you’ll learn how to create and use a content map to guide your sustainability storytelling.
After participating in this training, you will walk away with a plan to communicate your company’s most important sustainability story, and be able to use the tools and process to identify and Communicate Your Positive Impact on existing and future accomplishments. Given the nature of this course, the most successful results (during and after the training) will be obtained if your company sends cross-functional representatives that are knowledgeable or passionate about marketing and sustainability efforts in your organization. A small amount of pre-work will be required. Training costs are:
- SFTA and/or Provender Members: $125 for first attendee, $100 for additional attendees
- Non-Members: $150 for first attendee, $120 for additional attendees
SFTA Sustainability Workshops
SFTA’s “Going Sustainable” sustainability workshops are designed to deliver skills and information for sustainability practioners in the organic food trade. The core of our work is rooted in the Natural Step Framework and then each workshop delivers fun, interactive learning opportunities to help attendees further their sustainability programs.
SFTA offers these workshops for both individual companies and for any interested parties in a particular region. Please contact us at email@example.com if you would like to request a workshop at your office or location.
Workshop overview: Building the capacity for sustainability within the organic food trade through understanding, implementation, and reporting.
Who should attend: This hands-on workshop is designed for professionals who are newly developing a formal sustainability program as well as those who want deepen their skills in sustainability and report writing.
What attendees will come away with: This workshop is aimed at providing attendees the ability to apply The Natural Step Framework, presenting the business case for sustainability, sustainability report writing skills as well as the opportunity to network with peers in the industry focused on sustainability and reporting.
Creative Leadership, Collaboration and Co-creation for Sustainability: For many sustainability practitioners your job requires skills beyond scientific knowledge, analysis, data management and reporting. In fact, what most practitioners face is a need to manage people, tell a story, cast a vision and drive change within their organization.
In this workshop we will address the following questions: How do we transfer ideas, co-create expectations, spread vision, and inspire action, effectively and exponentially? How do we get other people to do what we want or need them to do? We don’t and we can’t. However, we can help people do what they want to do, and invite them to share, participate, and contribute in the sustainability work of your organization.
The soft skills workshop is a blend of key offerings from change management and creative leadership, which is an important framework for understanding your role as a sustainability practitioner and how to inspire and excite those you work with to share in the work around sustainability.
Hard Skills – There is a lot of technical expertise required for understanding and managing sustainability. This workshop brings together experts in various fields to share some practical advice and a sharpening of skills we need daily. Be it excel for managing data, carbon and energy calculations, waste management, and even public speaking or presentation skills.
If you are interested in receiving information about our workshops and other training please feel free to email us at firstname.lastname@example.org
For more educational programs, please visit the Sustainable Food Trade Association Webinar Series.