Pattern Beauty Reviews: How It Works for Different Hair Types?

Founded by Tracee Ellis Ross, Pattern Beauty provides haircare for curly, coily, and tight-textured hair. It offers rich, hydrating formulas that enhance your natural curl pattern while delivering essential moisture and strength.

Pattern Beauty claims to provide deeply nourishing conditioners and curl-enhancing stylers designed to support your hair’s health, reduce breakage, and promote definition.

In this exclusive review, we cover everything you need to know about Pattern Beauty, including its product lineup, benefits, potential limitations, and alternatives.

About Pattern Beauty

Pattern Beauty, founded in 2019, focuses on supporting haircare needs for various hair types. It claims to provide deeply hydrating formulas that enhance curl definition, control frizz, and support long-term hair health.

The brand expands beyond haircare with tools like the Pattern Blow Dryer, Interchangeable Curling Iron, and Hair Steamer, which it claims optimize moisture retention and styling precision. Committed to sustainability, Pattern Beauty also claims to use eco-friendly packaging and provide vegan-friendly products.

Pattern Beauty Products

1. Heat Styling

   • Steam & Repair Set

     The Steam & Repair Set from Pattern Beauty includes the Breakage Barrier Hair Mask and the Pattern Hair Steamer to enhance hydration and strengthen your curls. When used together, the set claims to create an effective repair system, reducing breakage and making your hair more manageable.

   • The Hair Steamer

     The Pattern Beauty Hair Steamer is designed to deliver moisture to your curls, coils, and tight textures. It opens the hair cuticle with steam, allowing for better absorption of treatments, which may be especially beneficial for low-porosity hair.

     With a prong attachment, the steamer lifts and separates strands to ensure even steam distribution, while the diffuser attachment provides gentle steam application for curls, fros, TWAs, and locs.

     Operating at a controlled temperature below 284°F with a 16-minute runtime, it may offer an efficient way to refresh and maintain your natural hair.

   • The PATTERN Blow Dryer

     The PATTERN Blow Dryer could meet the needs of curly, coily, and tight-textured hair. It features a powerful 1875-watt AC motor that speeds up drying time, while its ceramic-coated grill ensures even heat distribution.

     The built-in ion generator reduces frizz and enhances shine for a polished finish. You can customize your styling experience with three heat settings, two speeds, and a lock-in cold shot feature. With an ion-controlled switch, you can toggle between smooth, frizz-free results and voluminous, textured styles.

   • The Interchangeable Curling Iron

     The Interchangeable Curling Iron from Pattern Beauty may help you achieve defined curls while protecting your hair from heat damage. Designed for precision, it offers three interchangeable barrels: 3/8 inch for tight curls, 3/4 inch for deep waves, and 1 inch for classic curls.

     With eight temperature settings ranging from 250 to 425 degrees Fahrenheit, you can select the optimal heat level for your hair type. For added convenience, it features a swivel cord for easy maneuverability, an automatic shut-off for safety, a heat-protective glove, and a travel-friendly storage pouch.

   • Luxe Beauty Carryall

     The Luxe Beauty Carryall organizes and transport your beauty essentials. Made from premium vegan leather, this 2 in 1 tote combines style with functionality.

     With six protective pockets, you can neatly store the PATTERN Blow Dryer, its attachments, and other essentials. The clear pockets provide quick visibility, while the mesh compartments promote airflow to keep your tools in top condition.

2. Shampoos & Pre-Poo

   • Palo Santo Hydration Shampoo

     The Palo Santo Hydration Shampoo offers a nourishing cleanse for various hair types, including thick, fine, curly, and damaged strands. It may remove dirt and buildup without stripping away essential moisture, leaving hair feeling soft, hydrated, and healthy-looking. Formulated with natural humectants like aloe vera and honey, it helps attract and retain moisture. Infused with Palo Santo, it provides a spa-like experience while cleansing gently without harsh surfactants like SLS and SLES.

   • Cleansing Shampoo

     Pattern Beauty’s Cleansing Shampo may provide a deep, revitalizing cleanse designed for curly and coily hair textures. It may effectively remove impurities without stripping essential natural oils. Infused with antioxidant-rich Matcha Green Tea, this formula strengthens hair strands and enhances resilience. Aloe Vera delivers soothing hydration to both your hair and scalp, while Panthenol (Vitamin B5) penetrates your hair shaft to improve strength and elasticity. For best results, you should massage the shampoo into your scalp and wet hair. Add water as needed to ensure even distribution and rinse thoroughly and repeat if necessary.

   • Bounce Back Pre-Poo

     The Bounce Back Pre-Poo by Pattern Beauty might help restore your curls after heat styling. It creates a protective barrier, preparing your hair for cleansing while preventing dryness. Formulated with oat extract, it enhances flexibility, while hibiscus flower extract smooths your strands. Murumuru seed butter provides nourishment from root to tip, leaving your hair feeling refreshed. To use, apply to the dry hair before washing, ensuring even coverage. Let it sit for 10–15 minutes, then follow it by rinsing thoroughly.

   • Hydration Shampoo

     Pattern Beauty’s Hydration Shampoo cleanses while maintaining your hair’s natural balance, leaving it refreshed and soft. It prepares your strands for conditioning, helping them absorb moisture and nutrients more effectively. It is made with aloe vera leaf juice that may aid in hydration and honey that could provide with smoothness. It also contains coconut oil for elasticity which may support hair health and growth.

3. Conditioners

   • Intensive Conditioner

     Pattern Beauty’s Intensive Conditioner may deliver deep moisture and definition. With its thick, creamy texture, it could help smooth hair and reduce dryness. The conditioner features a blend of nourishing ingredients. Avocado oil may provide vitamins A, E, and D to support hair health, while shea butter offers hydration. Safflower oil helps maintain moisture balance, and acacia decurrens flower extract adds a protective element.

   • Heavy Conditioner

     Pattern Beauty’s Heavy Conditioner delivers deep hydration and nourishment. It may provide a rich, buttery consistency that enhances curl definition. Infused with avocado oil, shea butter, and safflower oil, it could improve elasticity and lock in moisture. The signature “PATTERN slip” could make detangling effortless while promoting optimal curl clumping without weighing your hair down.

   • Palo Santo Leave-In Conditioner

     The Palo Santo Leave-In Conditioner may nourish hair strands, seal in moisture, and restore softness. Infused with aloe vera, honey, and jojoba oil, it leverages humectants and emollients. Aloe vera attracts moisture, honey enhances softness, and jojoba oil could improve elasticity while adding shine. For added moisture and shine, it may pair well with Pattern Beauty’s Argan or Jojoba Oil Blends.

   • Palo Santo Medium Conditioner

     The Palo Santo Medium Conditioner by Pattern Beauty may give your curls slip and definition. Enriched with jojoba oil, it mimics your scalp’s natural sebum, while olive oil provides antioxidants, and shea butter delivers nourishment. Biotin is also included, which may support stronger strands. Infused with the Palo Santo fragrance, it offers a warm experience with woody notes of mint and citrus.

   • Medium Conditioner

     Pattern Beauty’s Medium Conditioner may provide balanced hydration while keeping hair smooth. It features jojoba oil, olive oil, shea butter, avocado oil, and honey to support moisture retention. Its creamy consistency could aid in detangling, especially for curly or coily hair.

   • Lightweight Conditioner

     Lightweight Conditioner by Pattern Beauty may work for fine or thin curly hair, claiming to provide hydration and nourishment. Its silicone-free formula supports natural movement and bounce. Infused with coconut oil, Irish moss, and biotin, it may soften and fortify your hair while promoting keratin production.

   • Leave-In Conditioner

     Leave-In Conditioner may help define your curls and maintain moisture balance. Infused with botanical oils, honey, and aloe vera, it may support curl patterns and reduce frizz. Jojoba and avocado oils help nourish your hair without leaving a greasy feel, while honey and aloe vera claim to enhance moisture retention and smoothness. You can apply the conditioner to your damp or dry hair, and for added care, pair it with Pattern Beauty’s Argan Oil Blend to further enhance your routine.

4. Masks, Oils & Serums

   • Deep Scalp Detox

     Pattern Beauty’s Deep Scalp Detox is a 2-in-1 serum that claims to purify your scalp. This treatment works well between wash days or as a pre-shampoo regimen, especially if you frequently wear braids, wigs, or weaves. The formula features Australian tea tree oil to nourish your scalp, pink clay (Kaolin) to help maintain pH balance, and Lemon peel oil to provide a natural cleanse. By including Deep Scalp Detox into your routine, you may notice improvements in your scalp’s condition.

   • Scalp Serum

     Scalp Serum may soothe hair dryness and irritation while absorbing quickly without residue. Infused with peppermint oil, it may create a tingling sensation that supports circulation. Rosemary oil may offer antioxidant and antimicrobial benefits, while lavender oil could help calm irritation. Aloe vera and castor oil may provide additional soothing effects.

   • Breakage Barrier Hair Mask

     The Breakage Barrier Hair Mask by Pattern Beauty could help minimize hair fall and maintain moisture balance. It might help support length retention and protect your strands. With white tea extract and Manuka honey, it claims to reduce shedding and minimize hair damage. For best results, apply it after shampooing, leave it on for 5-10 minutes, and rinse thoroughly.

   • Treatment Mask

     The Treatment Mask from Pattern Beauty may hydrate, strengthen coils, and enhance curl definition. Infused with rice water ferment, moringa seed extract, and hibiscus, it claims to fortify the hair shaft, nourish the scalp, and lock in moisture for healthier curls. To use apply the mask to damp, detangled hair, leave on for 5-10 minutes, then rinse for hydrated, defined curls.

   • Argan Oil Blend

     Pattern Beauty’s Argan Oil Blend is a lightweight serum that protects and maintains curly hair. It absorbs quickly without residue, smoothing the cuticle for lasting shine and definition. Infused with botanical oils like argan, sunflower, castor, sweet almond, apricot, and shea, it nourishes and conditions hair.

   • Hydrating Mist

     The Hydrating Mist by Pattern Beauty may refresh your curls between wash days while keeping them smooth and defined. Its milky texture may revitalize your natural curl pattern, helping provide a polished look to your hair throughout the day. Infused with aloe vera, it supports moisture retention, while avocado oil offers an extra layer of defense against environmental factors like UV exposure. You can use this mist to give your curls a quick boost without worrying about buildup or heaviness.

   • Jojoba Oil Blend

     The brand Pattern Beauty claims that their Jojoba Oil Blend can protect your hair from environmental stressors. It combines jojoba, safflower, rosehip, olive, and lavender oils to support scalp comfort and strand care. The formula may allow you to use it as a leave-in treatment, scalp oil, or mix-in with other hair products.

   • Detangling Nectar

     Pattern Beauty’s Detangling Necta may simplify the detangling process for curly or coily hair. It claims to loosen knots and reduce breakage, helping you achieve smoother, healthier-looking hair.

     Infused with nourishing ingredients like sea moss, aloe vera, and grapeseed oil, Detangling Nectar claims to enhance hydration, elasticity, and shine.

5. Styling Creams & Gels

   • Styling Cream

     Styling Cream is a rich, buttercream-like formula that could help moisturize and provide a flexible, touchable hold. It might be suitable for twist-outs, braid-outs, Bantu knots, wash-and-go, and twisting locs, offering curl definition while maintaining natural movement. Enriched with shea butter, cacay oil, and sweet almond oil, Styling Cream may nourish the hair, promote retention, and decrease brittle hair.

   • Moisture Milk

     Pattern Beauty claims that its Moisture Milk defines your curls. It is infused with amla oil, Irish moss, and agave nectar, which can soften curls, reduce frizz, and help reduce hair fall.

     The Moisture Milk formula could help provide moisture and smoothness, maintaining curl retention even in high humidity. It is also free from parabens, sulfates, silicones, and phthalates. Moisture Milk might help leave your hair soft, manageable, and frizz-free over time.

   • Palo Santo Curl Gel

     Palo Santo Curl Gel may enhance and define your curls with a medium, flexible hold. Pattern Beauty claims that Palo Santo Curl Gel may provide curl definition and shine through its consistency, making it glide onto your coily and curly hair. It features a clean fragrance with Neroli, Rose, and Patchouli notes, with an earthy aroma of Palo Santo. It claims to be versatile for various curl types and styling preferences.

   • Palo Santo Curl Mouss

     Palo Santo Curl Mousse offers you lightweight hold and volume, helping to define your curls without making them stiff. It enhances your hair’s natural curl pattern while ensuring softness and bounce throughout the day.

     The mousse also features a signature Palo Santo fragrance, adding a sensory touch to your styling routine. You can enjoy a non-crunchy finish with controlled frizz, making it a suitable option for achieving well-defined curls.

   • Edge Control

     Edge control is a styling product that claims to smooth and hold the delicate hairs along your hairline, providing a sleek finish. It is said to offer long-lasting hold without flaking or buildup, making it effective for taming flyaways and creating clean, controlled looks.

     It contains nourishing ingredients like castor oil and shea butter, which may protect the delicate hair along your hairline. This versatile product is said to be suitable for various hair types, delivering a precise, smooth finish when applied with an edge brush or comb.

   • Palo Santo Styling Cream

     The Palo Santo Styling Cream from Pattern Beauty claims to offer moisture and hold for your hair. The added Palo Santo fragrance may enhance your styling routine with a refreshing aromatic experience.

     Formulated with shea butter, cacay oil, and sweet almond oil, this cream nourishes and defines your curls while promoting a healthy, natural texture. It is also free from harmful substances like parabens,  silicones, and sulfates.

   • Styling Custard

     Pattern Beauty’s Styling Custard has a lightweight and hydrating formula that claims to offer both hold and moisture for various hair types. It contains nourishing ingredients like flaxseed oil, agave, Irish moss, and chamomile, which may define curls while maintaining their softness and shine.

     The Styling Custard’s smooth, slip texture allows for easy application, making it suitable for various styles, including braid-outs, twist-outs, and ponytails. Its detangling properties are especially beneficial for porous hair, providing a gentle yet effective styling experience without leaving a stiff finish.

   • Strong Hold Gel

     Strong Hold Gel claims to deliver a firm, long-lasting hold while nourishing and fortifying your curls. It contains ingredients like sea moss, aloe vera, and chia seeds, which could help hydrate and nourish your hair strands.

     Its smooth texture may ensure easy application, allowing you to create sleek, polished styles. With its flexible hold, the gel keeps your curls in place without frizz or stiffness, making it suitable for intricate styles, especially if you have curly and coily hair.

Pattern Beauty Benefits

1. Customer-Centric Loyalty Program

   Pattern Beauty’s loyalty program intends to reward customers for their continued patronage. It provides point multipliers, which allow customers to earn rewards more quickly, and bonus points for reaching specific program tiers (community, friends, family).

   The brand also provides free shipping within the US for orders over $75, offering additional savings on purchases. The program also includes special perks like boosted birthday points, early access to new product releases, and exclusive promotions.

   The combination of rewards, access to new products, and tailored promotions enhances the overall customer experience, promoting loyalty and long-term relationships.

2. Product Line Suitable for Multiple Hair Types

   Pattern Beauty’s range includes shampoos, conditioners, and styling products that are formulated to help hydrate, define, and strengthen hair. These products cater to various curl patterns and porosity levels, ensuring that customers with different hair needs may find suitable options.

   Each product from Pattern Beauty is carefully designed to address common challenges like dryness, frizz, and lack of definition. By focusing on the specific requirements of different hair types, the brand provides effective tools for optimizing hair health and achieving desired styling results.

3. Commitment to Sustainability

   Pattern Beauty demonstrates a strong commitment to sustainability through various initiatives aimed at decreasing environmental impact.

   One such initiative is the use of refillable and reusable products, including the aerosol-free Juicy & Joyful Mist Spray Bottle. Such products help minimize waste, encouraging more eco-friendly habits. All containers and bottles of Pattern Beauty products are made of recyclable plastics and resins, which may contribute to sustainability.

Pattern Beauty Limitations

1. Limited Availability of Customer Service Hours

   Pattern Beauty’s customer service works from Monday to Friday from 9:30 am to 5 pm, which may not be convenient for all customers, especially those in different time zones. This limited availability could delay response times and issue resolution for some.

   The absence of weekend customer service hours might limit Pattern Beauty’s ability to cater to customers who discover issues with their products or need help over the weekend when they have time to reach out.

2. Premium Pricing

   Pattern Beauty’s premium pricing might be a limiting factor for some customers, particularly those seeking more affordable options. With many competitors offering similar haircare products at lower prices, customers might question whether the premium price for Pattern Beauty’s products justifies the perceived value.

   Furthermore, the higher price point may deter customers who are new to the brand and are hesitant to commit to Pattern Beauty products without trying them first.

3. Narrow Product Range for Specific Hair Concerns

   While Pattern Beauty specializes in curly and coily hair, it lacks products targeting issues like scalp health, thinning hair, or balding. It lacks in providing haircare products that specifically claim to tackle issues like dandruff, and scalp irritation.

   As textured hair care becomes more personalized, expanding the product line to cover a broader spectrum of hair health concerns may solidify Pattern Beauty’s position as a holistic hair care brand.

How Did We Evaluate Pattern Beauty?

1. Brand Reputation

   Founded in 2019, Pattern Beauty has established itself as a reputable brand in hair care industry. The brand’s focus on creating products tailored for curly, coily, and tight-textured hair has earned it recognition in the beauty space, particularly from industry leaders like Allure and InStyle.

   In terms of customer feedback, Pattern Beauty holds a 3.7 out of 5 rating as on Trustpilot, which is based on a limited number of reviews. The absence of reviews on other websites like Reviews.io and ConsumerAffairs could make it harder to assess Pattern Beauty’s overall reputation.

   However, Pattern Beauty has received an A rating from the Better Business Bureau (BBB), which can reflect its strong business practices and commitment to resolving consumer complaints. The rating may indicate that it might be a reliable company, even if customer experiences vary.

2. Price and Value

   From the perspective of pricing, our focus was on Pattern Beauty’s pricing and overall value compared to other hair care brands. Pattern Beauty positions itself as a premium brand, with products like the Palo Santo Leave-In Conditioner priced at $28 for a 9.8 oz bottle.

   In comparison, HappyHead’s Thickening Conditioner is priced at $36 for an 8 oz bottle. Although it offers a more specialized option with a focus on hair thickening, it has a higher cost than Pattern Beauty.

   Pattern Beauty also provides one bottle (9.8 oz) of Hydration Shampoo for $21. While the brand targets textured hair with specialized formulations, the higher price point may be a concern. In contrast,

   less cost-effective than brands like SheaMoisture. It may offer a solid value at $13.99 for a 13 oz bottle of its Scalp Moisture Shampoo.

   Although Pattern Beauty’s products are aimed at a niche market, their premium pricing may not be the most accessible for everyone.

3. Consumer Reviews

   Pattern Beauty appears to be a well-regarded brand among customers, especially those with curly, coily, and textured hair. Their product lineup, including the Leave-In Conditioner, Curl Gel, and Styling Cream, generally garners positive reviews for their ability to hydrate, define, and enhance natural curls.

   Based on user reviews, the Leave-In Conditioner from Pattern Beauty provided hydration and curl definition for most users, leaving their hair feeling nourished and soft. However, some users with finer or low-porosity hair found the formula too heavy and a bit overpowering.

   Similarly, Pattern Beauty’s Curl Gel has received praise for offering soft, bouncy curls without any crunchiness. The only notable downside reported was its occasional issue with packaging, which some users have found problematic.

   The Styling Cream from Pattern Beauty is also highly praised, particularly for its ability to provide frizz-free, manageable curls with a healthy shine. However, a minor issue noted by a few users was the appearance of white residue if the product wasn’t fully worked into the hair.

Pattern Beauty Alternative Brands

1. Happy Head

   Happy Head provides a clinically focused approach to target hair growth or recovery. It offers personalized treatments using potent ingredients like Dutasteride and Minoxidil. It also provides topical products, such as shampoos and conditioners, aimed at promoting hair restoration and prevention.

   In contrast, Pattern Beauty focuses on hydration, curl definition, and hair health. Their products, formulated with moisture-rich ingredients, support healthy hair maintenance and styling. The brand also provides educational resources like a “Curl Quiz” to help you choose the right products for your hair type.

   Both brands may differ from the perspective of pricing. For example, Pattern Beauty offers one bottle (7.8 oz) of a Cleansing Shampoo for $21. In contrast, Happy Head comes at a higher price point of $36 for an 8 oz bottle of its Hair Thickening Shampoo.

   Your decision to choose between the two brands should depend on whether your primary goal is maintaining healthy textured hair or addressing hair loss and seeking targeted hair restoration.

2. SheaMoisture

   SheaMoisture offers skin and hair care products that are formulated with ingredients like Fair Trade shea butter, coconut oil, and silk protein. The brand also avoids parabens, phthalates, and mineral oil, which could indicate a strong safety profile.

   On the other hand, Pattern Beauty aims to support hydration, curl definition, and hair health. Pattern Beauty offers a variety of hair care products like shampoos, conditioners, and styling oils, as well as heat styling tools such as hair steamers, curling irons, and blow-dryers.

   SheaMoisture has a strict return policy, offering no returns or exchanges once a product has already been shipped. This can be a downside if you prefer more flexibility in returns.

   Both brands may also differ in pricing. For instance, SheaMoisture provides one bottle (8 oz) of Bond Repair Leave-In Conditioner for $13.99. On the other hand, Pattern Beauty provides one 9.8oz bottle of Leave-In Conditioner for $28.

Frequently Asked Questions

1. Are Pattern Beauty products sulfate-free and silicone-free?
   Yes, the makers state that most Pattern Beauty products are said to be free from harsh sulfates, silicones, and parabens. However, checking their label before purchasing is recommended.
2. Can Pattern Beauty products be used on wavy hair?
   It might depend on the product type. Some products, such as the Lightweight Conditioner and Curl Gel, may work well for wavy hair. However, other richer formulas may be too heavy.
3. Are Pattern Beauty products suitable for color-treated or chemically processed-hair?
   Yes, Pattern Beauty products are typically safe for use on color-treated and chemically processed hair.
4. Does Pattern Beauty offer fragrance-free options for sensitive scalps?
   No, all Pattern Beauty products typically contain some added fragrance. People with fragrance sensitivity should check the ingredient list or conduct a patch test before use.

Final Word

Pattern Beauty offers haircare products that nourish and enhance curly hair, including tight, springy curls that are fragile and dry. Its products may deliver essential hydration, definition, and hair support, which can be suitable for textured hair but less effective for fine or straight strands.

We also explored brands like Happy Head and SheaMoisture, which address different hair concerns. Happy Head offers Minoxidil and Dutasteride treatments to combat hair thinning and shedding, while SheaMoisture provides formulations that help reduce dryness, enhance curl definition, and improve manageability across various hair textures.

However, your hair health is also influenced by porosity, thickness, diet, and scalp condition. To achieve optimal results, Pattern Beauty products should be combined with healthy hair care practices such as regular scalp massages, deep conditioning, minimal heat styling, and a nutrient-rich diet. Lifestyle choices like managing stress through yoga or meditation and maintaining proper sleep can support healthy hair growth. Using protective serums and satin-lined head wraps can also strengthen and preserve hair health. While Pattern Beauty offers hair products for textured hair, integrating them into a consistent hair care routine can help ensure a healthy hair quality.