Novos Review: Does It Really Offer a Personalized Path to Longevity?

Novos focuses on developing formulations that may support healthy aging, promote cognitive health, and enhance vitality. The brand aims to support health and longevity through its offerings, which may help delay premature aging and also support cellular health.

The brand also provides multiple free educational resources to help users learn about healthy aging. These include a mobile app that offers personalized lifestyle recommendations, a blog with articles on longevity science, and diet tips to support healthy aging.

In this article, we review everything you need to know about Novos, including its product offerings, advantages, and brand limitations. The review also discusses two potential substitutes for the Novos brand.

About Novos

Founded in 2018 by Chris Mirabile, Novos is a longevity-focused brand that aims to support healthy aging while also promoting cognitive health, energy levels, and vitality. The brand claims to target 12 mechanisms of aging.

Novos collaborates with scientists from Harvard and MIT who have expertise in the field of aging and cellular health. The Scientific Advisory Board of Novos includes experts like Dr. George Church (PhD), Dr. Robert Lufkin (MD), and Dr. Pamela Maher (PhD).

Novos’ flagship product is the Novos Core, which supports DNA health, combats cellular aging, and promotes the removal of senescent cells, all of which are essential for maintaining vitality.

Beyond supplements, Novos also offers at-home aging tests called “Novos Age.”

The test utilizes epigenetic algorithms like DunedinPACE and Organ Age. These algorithms help analyze over 150 biomarkers across 11 organ systems to assess biological age, rate of aging, and telomere length.

Novos Products

1. Novos Core

   Novos Core is a longevity-focused supplement containing 12 ingredients that may support cellular health and vitality. The supplement could also help target mitochondrial health, DNA protection, and microbiome function, which may help support longevity.

   The Novos Core formula could help support energy levels, skin health, mood balance, cognition, and sleep quality. It may work by slowing epigenetic aging, reducing DNA damage, and managing cellular senescence, all of which may support healthy aging.

   Novos Core includes calcium alpha-ketoglutarate, which could support energy levels, promote metabolic health, and suppress inflammation. Other ingredients include glycine to support skin health and muscle recovery, pterostilbene to protect cells from oxidative stress, and fisetin to help eliminate senescent cells linked to aging-related issues.

2. Novos Vital

   Novos Vital is a tropical soft chew formulated to support the healthy functioning of vital organs, including the brain, heart, eyes, liver, kidneys, and gut. These chews may offer benefits for cognitive function, cardiovascular health, metabolism, muscular strength, and microbiome balance.

   As per its official site, every Novos Vital chew contains 7 potent ingredients, which are backed by over 70 studies. Trehalose may support brain and neuronal health, protein homeostasis, and cellular health. Acetic acid from apple cider vinegar (ACV) is also included for its metabolic benefits and ability to support gut health.

   Other ingredients in the Novos Vital supplement include nattokinase, which may help improve cardiovascular health by improving blood circulation. Antioxidants such as lutein and zeaxanthin protect your eyes from oxidative stress and support a healthy vision.

3. Novos Boost

   Novos Boost features NMN (nicotinamide mononucleotide), a compound that could support the body’s natural NAD+ production. NAD+ is critical for energy metabolism, DNA repair, and cellular health, but its levels decline with age. Novos Boost may help restore NAD+ levels, which may help improve energy levels, recovery, and metabolic balance.

   As per its official site, one serving (two capsules) of Novos Boost offers 250 mg of NMN. Nicotinamide mononucleotide could help protect bodily cells from oxidative stress and improve mitochondrial function, which could support vitality and delay the aging process.

   One bottle of Novos Boost is available at a one-time purchase price of $44. The brand also offers options for monthly, semi-annual, and annual subscriptions, which may further reduce the costs.

4. Novos Age

   Novos Age is an aging test that measures biological age and provides comprehensive insights into how lifestyle affects it. At the core of the Novos Age test are the DunedinPACE and Organ Age algorithms, which are scientifically validated methods that analyze over 150 biomarkers across 11 organ systems.

   The Novos Age test provides four results from a single blood sample. These include biological age, which is an estimate of your body’s age at a cellular level; organ ages to offer specific insights into the biological age of vital organs like your heart, liver, brain, and kidneys.

   Other aspects include the telomere length to provide a measure of cellular health and regenerative potential, while the rate of aging can help calculate how fast your body is aging based on lifestyle and health factors.

   Novos Age offers a straightforward and convenient testing process. The test employs a simple finger-prick blood sample collection method. Once the sample is sent to the lab, you may receive a detailed report within four weeks.

   The brand claims that the Novos Aging test has a precision score exceeding 0.96 ICC, which may indicate consistency in delivering dependable results. Novos Age test is supported by over 45 peer-reviewed studies and validated through more than 30 independent laboratories, ensuring reliability and accuracy.

5. Novos Longevity Kit

   The Novos Longevity Kit offers a comprehensive package to assess, monitor, and optimize your biological age. The kit includes Novos Age (a biological age test), Novos Core and Novos Boost supplements, and two complimentary bottles of Novos Boost.

   Novos Age provides precise insights into how your body is aging, while Novos Core aims to tackle 12 primary causes of aging at the cellular level. Novos Boost features NMN (nicotinamide mononucleotide), which could help raise NAD+ levels for improved cellular energy and repair.

   The Novos Longevity Kit features ingredients like calcium alpha-ketoglutarate, glycine, pterostilbene, and fisetin, which have the potential to delay premature aging. According to its official site, the Novos Longevity Kit is available at a one-time purchase price of $2273.

6. Novos Core+Boost

   The Novos Core+Boost bundle aims to support longevity by targeting aging at the cellular level. Novos Core focuses on protecting and optimizing cells, addressing aging factors like DNA damage, mitochondrial dysfunction, and cellular senescence.

   It features calcium alpha-ketoglutarate, which may enhance cellular energy and reduce age-related inflammation. Novos Boost may complement the effects of Novos Core by raising NAD+ (nicotinamide adenine dinucleotide) levels, a coenzyme vital for cellular repair and energy metabolism.

   The inclusion of Novos Boost in the Novos Core+Boost Bundle may help restore diminished NAD+ levels, which could support energy levels, cellular repair, and longevity. As per its official site, the Novos Core+Boost bundle is available at a one-time purchase price of $153.

Novos Advantages

1. Modern, Minimalistic Branding

   Novos supplements feature sleek, minimalistic designs and labels, ensuring that the offerings are presented clearly and are accessible. When you look at Novos supplements like NOVOS Core, Boost, and Vital, you’ll notice straightforward packaging, free from flashy graphics or unnecessary clutter. The labels use simple fonts, limited color palettes, and intuitive layouts.

   This minimalistic approach is consistent across Novos’ website and e-commerce platforms.

   For example, the official Novos website features a streamlined design with plenty of white space, clear product images, and direct calls to action. Novos’ minimalistic approach could make it easier for potential consumers to explore its offerings.

2. U.S.A. Manufactured

   All offerings from the Novos brand are manufactured entirely in the U.S.A., ensuring strict adherence to high-quality standards throughout production. By operating within the United States, Novos benefits from strict regulatory oversight, Good Manufacturing Practices (GMP) compliance, and stringent quality control measures.

   Novos sources its ingredients globally from trusted suppliers but subjects them to thorough third-party testing in U.S.-based laboratories. These independent analyses utilize methods like HPLC, LC-MS, and LC-MSMS, which help verify ingredient purity across all batches and confirm the absence of contaminants like heavy metals, microbes, and adulterants.

Novos Limitations

1. Premium Pricing

   The Novos brand’s offerings have a premium price tag, which could alienate new customers and those looking for budget-friendly longevity supplements. For instance, one bottle of Novos Vital is available at a one-time purchase price of $69, which lasts only a month’s supply.

   Also, the Novos Longevity Kit has an even higher price tag of $2273, which can significantly limit Novos’s consumer base. These prices are also notably higher than similar supplements from competitive brands like Renue by Science and Now Foods.

2. Research Not Fully Peer-Reviewed

   A major limitation of Novos is that the research on Novos supplement formulations is not fully peer-reviewed or published in independent scientific journals. The research available concerns the individual ingredients in formulations, such as nicotinamide mononucleotide.

   The Novos brand highlights internal studies showing potential benefits, such as lifespan extension in mice and biological age reduction in humans. However, these studies have not been evaluated by external research experts, which may raise concerns about the validity and reliability of Novos’s scientific claims. Non-peer-reviewed research can cause misinformation and the absence of thorough scientific scrutiny.

   Peer review is essential because it ensures that research methods, data, and conclusions meet rigorous scientific standards. Without this process, Novos’ proprietary findings lack the credibility and transparency needed for strong consumer trust.

Novos Alternative Brands

1. Renue by Science

   Novos and Renue By Science maintain a focus on supporting longevity and cellular health. Renue By Science focuses primarily on providing NAD+ precursors like NMN and NR, which are available in multiple delivery formats. The brand also provides supplements that may support other health aspects, including immunity, blood sugar support, cardiovascular health, and digestion.

   The Novos brand offers products like Novos Core, which aims to target 12 aging pathways simultaneously. Other offerings include Novos Vital, which supports organ function and vitality, and Novos Boost, which may support longevity and cellular health. However, Novos’s product line is limited in comparison to Renue by Science.

   Another difference between Renue By Science and Novos is their approach to delivery mechanisms and bioavailability. Renue By Science supplements utilize advanced delivery systems, including sublingual tablets, liposomal capsules, nasal sprays, and transdermal gels. Meanwhile, Novos offers powdered drink mixes and capsules without specialized delivery technologies.

   Pricing strategies between the two brands also differ. The offerings from Renue By Science may have a premium pricing than similar offerings from Novos. For instance, one jar (90 capsules) of Renue by Science’s Lipo NR costs $64.95. In contrast, one jar (60 capsules) of Novos’ Vital (an NAD+ supplement) costs $44.

   The Renue by Science and Novos brands also differ in their engagement with customers through digital tools. Renue By Science primarily focuses on its product offerings without an emphasis on digital engagement. Novos enhances customer experience through tools like the Novos Age biological age test and the Novos Life mobile app, which allow users to track their health journey and receive personalized insights.

2. Now Foods

   Established in 1968, Now Foods is a family-owned brand with over five decades of experience in the nutritional supplement industry. The brand offers more than 1400 products, including dietary supplements, natural foods, sports nutrition, personal care items, and essential oils.

   The extensive product lineup helps Now Foods cater to a larger audience with various health needs. Meanwhile, Novos is a relatively new brand established in 2018. The brand specifically targets health aspects like longevity, cellular health, and vitality. Novos’s product lineup is also limited, but it includes supplements like Novos Core and Novos Boost to support healthy aging and optimal cellular energy production.

   Both brands prioritize quality, but their approaches differ. Now Foods maintains a strong commitment to quality control, conducting over 31,000 in-house analysis tests monthly and adhering to the FDA’s current Good Manufacturing Practices (cGMPs). The brand also holds third-party certifications like NASC, Informed Sport, etc, for some of its selected offerings. Meanwhile, Novos does not provide any explicit details about its third-party certifications. Instead, the brand emphasizes a science-driven philosophy to formulate products.

How Did We Evaluate Novos?

1. Brand Credibility

   In evaluating Novos for brand credibility, we examined the brand’s reputation across major review platforms like Trustpilot, Reviews.io, and Better Business Bureau (BBB). The analysis revealed a mixed picture of the Novos brand across different online review platforms.

   On Trustpilot, Novos has a 3.8 out of 5 rating from over 90 reviews. The ratings indicate that many customers observed positive experiences with Novos’ offerings, while some consumers have encountered issues that impacted their satisfaction.

   Novos holds a “C-” rating on the Better Business Bureau (BBB) website, primarily due to three complaints filed against the business. The rating reflects challenges in effectively resolving customer issues, which might negatively impact consumer trust.

   Moreover, we found that Novos lacks a brand page on Reviews.io, which limits the brand’s reach for customer feedback across the platform. By considering customer reviews, complaint resolution, and multi-platform presence, it appears that Novos has a moderate level of brand credibility.

2. Consumer Response

   To evaluate the Novos brand, we analyzed customer reviews of the brand’s offerings (like Novos Core and Novos Vital) from review platforms like Amazon and Trustpilot. The response to Novos’ offerings is generally positive, though some concerns have been noted.

   On Amazon, many consumers praise Novos Core for providing benefits like improved energy levels, better focus, a better mood, and even visible improvements in skin health. However, some consumers shared concerns about the high vitamin content of Novos Core, which triggered side effects like fatigue, stomach upset, and headaches.

   Novos Vital also received mostly positive feedback on Amazon, particularly for its quality, ease of use, and pleasant taste. Many users appreciated the tropical-flavored gummies for being easy to consume and digest. However, a few consumers did not experience any noticeable changes in energy or focus despite regular use of Novos Vital.

   User feedback on Trustpilot shows a more mixed consumer response to the Novos brand. While many users expressed satisfaction with product quality and effectiveness, some users have shared negative experiences primarily related to customer service and logistical issues.

   Some commonly reported concerns with Novos on Trustpilot included issues like delayed deliveries, unauthorized charges, and dissatisfaction with the Biological Age Test. Moreover, opinions on the taste of Novos supplements vary, with some users finding the flavors enjoyable, while others consider them unappealing.

Frequently Asked Questions

1. Does Novos Offer Refunds?
   Yes. For U.S.-based purchases, you can return unopened/unused Novos products within 30 days of purchase, subject to shipping and restocking fees. International orders are final, and some offerings like NOVOS Age are non-returnable.
2. Can Novos Formulations Improve Skin Appearance?
   It depends on skin type and frequency of use. Some ingredients like hyaluronic acid and vitamin C in Novos Core may help increase skin firmness and fade the appearance of wrinkles through improved hydration and collagen support. However, the results might vary from person to person.
3. Are Novos Formulations Compatible With People With Dietary Restrictions?
   Yes, the Novos Core, Novos Boost, and Novos Vital supplements are vegan, gluten-free, non-GMO, and free from artificial colors or preservatives. These certifications could make the Novos offerings compatible with people with various dietary restrictions.

Conclusion

Novos may promote vitality by supporting essential bodily processes like cellular repair, energy production, and NAD+ synthesis. The brand also offers the facility to test your biological age, which may help determine essential health biomarkers that impact aging.

The Novos brand also provides online educational resources that provide insights and guidance into supporting healthy aging. These include access to the Novos Life app, insightful blogs, personalized Novos Regimen plans, and a helpful Quiz for identifying your longevity needs.

However, many Novos products come at a premium price, which might not suit everyone’s budget. Moreover, the research supporting Novos supplements is not fully peer-reviewed, with most studies focusing on individual ingredients rather than complete formulations.