YISE Beauty Review: Products, Ingredients, Skincare Routines, Pros, and Cons

YISE Beauty is a skincare and haircare brand that offers an extensive range of products to support healthier-looking skin and hair. It aims to provide products that fit into comprehensive beauty and self-care routines.

The brand’s portfolio includes facial serums, moisturizers, cleansers, scalp treatments, and hair growth products. It claims to target common beauty concerns such as dryness, dullness, uneven skin texture, and scalp health through its offerings.

In this review, we will examine its product range, ingredient approach, and the concerns its formulations are designed to address. We will also explore the brand’s key advantages and assess available customer feedback and consumer experiences.

About YISE Beauty

As per the official site, YISE Beauty focuses on simplifying skincare routines while aiming to deliver long-term skincare benefits. The brand’s product portfolio covers several skincare categories, and its range features products such as the Take It Off Antioxidant-Rich Gel-Oil Cleanser, Your Favorite Ex Barrier-Friendly Exfoliating Pads, and the Skin Glow Illuminating 3-in-1 SPF 30 Primer.

It also offers targeted options like the Problem Solver Tranexamic Dark Spot Cream, Wide Awake Brightening and Depuffing Eye Cream, and The Overachiever Brightening & Depuffing Eye Masks. As per the official website, exfoliation is a key focus within the YISE Beauty lineup. Products such as the Your Favorite Ex Exfoliating Pads and Deep Down Exfoliating Gel are formulated to help improve skin texture, brightness, and product absorption while supporting the skin barrier.

The brand highlights the use of barrier-supportive ingredients such as squalane and ectoin alongside exfoliating acids and enzymes to balance resurfacing benefits with skin comfort. YISE Beauty also provides curated skincare sets and routines, including the AM Power Duo, PM Power Duo, and Minutes to Glow Trio, as well as personalized recommendations through its skin quiz and routine finder.

Bestsellers

1. Morning Cocktail Vitamin C Serum

   Morning Cocktail Vitamin C Serum is positioned as the brand’s primary brightening formula, focusing on uneven skin tone, dullness, and early signs of photoaging. The serum addresses concerns such as uneven skin tone, dullness, visible pores, and signs of photoaging caused by long-term sun exposure.

   As per the official website, the formula contains stabilized Vitamin C, which may help maintain skin firmness and smoothness. It may also help reduce the appearance of dark spots and uneven pigmentation by interfering with excess melanin formation, which can contribute to a more even-looking complexion over time.

   As per the official site, niacinamide is added to potentially reduce the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. It might also support the skin barrier by encouraging the production of ceramides and other lipids that help the skin retain moisture. Morning Cocktail Vitamin C Serum also contains squalane, which may help improve skin softness, suppleness, and overall hydration.

2. The Overachiever Brightening Eye Masks

   The makers claim that their Overachiever Brightening Eye Masks help in addressing common concerns such as dark circles, puffiness, fine lines, crow’s feet, and signs of fatigue. They use hydrogel technology, which can help improve ingredient absorption while providing an immediate cooling sensation. This cooling effect may temporarily reduce the appearance of puffiness by helping constrict superficial blood vessels and soothing the delicate skin around the eyes.

   It also contains glycerin, which can help reduce dryness and leave the eye area looking more supple and refreshed by supporting the skin’s moisture barrier. The masks also contain peptides, which may encourage the skin to produce structural proteins such as collagen that can help keep skin firm and resilient.

3. Skin Glow SPF 30 Primer

   Skin Glow SPF 30 Primer combines sun protection, makeup priming, and complexion enhancement within a single product. The formula could help improve the skin’s appearance while creating a base for makeup application. It contains sodium hyaluronate, which draws hydration to the skin’s surface and maintains moisture levels throughout the day. Hyaluronate may also contribute to a healthier-looking and more comfortable complexion by supporting the skin’s moisture balance.

   The formula contains light-scattering microspheres that could help create a soft-focus effect on the skin. These microscopic particles reflect and diffuse light across the skin’s surface, helping to blur the appearance of uneven texture, enlarged pores, and minor imperfections.

   SPF 30 in this primer helps protect against ultraviolet A and ultraviolet B rays, which are major contributors to premature skin aging and visible skin damage. It may support a more even complexion and help prevent the worsening of existing discoloration over time by helping shield the skin from daily sun exposure.

4. Your Favorite Ex™ Exfoliating Pads

   Your Favorite Ex™ Exfoliating Pads are designed to cleanse and exfoliate the skin on the face, neck, and chest. They may help remove impurities such as excess oil, dead skin cells, environmental debris, and residual sunscreen.

   As per the official website, the pads may help improve skin texture and leave the complexion looking brighter, smoother, and more even by encouraging the removal of surface buildup.

   The makers added grape extract to help protect the skin from pollution and ultraviolet exposure. It might help neutralize free radicals that can contribute to dullness and visible signs of skin aging.

   Your Favorite Ex™ Exfoliating Pads also contains sodium polyglutamate, which can help counterbalance the drying effects sometimes associated with exfoliation, leaving the skin feeling more comfortable and supple after use. Gluconolactone is added to provide gentle exfoliation by helping loosen and remove dead skin cells from the skin’s surface.

5. Xtremely Rich™ Moisturizer

   Xtremely Rich™ Moisturizer is formulated to support the skin barrier, improve moisture retention, and help maintain a balanced skin environment. It contains ceramides, which may help strengthen the skin barrier, improve hydration retention, and leave the skin feeling smoother, softer, and more resilient by replenishing essential lipids.

   Microalgae are included for their skin-conditioning and antioxidant properties. These microscopic aquatic organisms can help defend against environmental stressors that may contribute to dullness and premature signs of aging. They may also support hydration and help maintain a balanced skin microbiome.

   The makers also added licorice root extract to this moisturizer, which might help reduce the appearance of dark spots and uneven skin tone by helping regulate excess melanin production. It could help calm visible redness and support a more uniform complexion.

6. Vacation Glow™ Highlighter Stick

   As per the official website, Vacation Glow™ Highlighter Stick helps add a dewy, buildable glow while helping keep the skin hydrated and comfortable throughout wear. It may help soften the skin, support moisture retention, and create a smoother-looking finish.

   The stick contains acai oil that helps nourish and condition the skin. Its emollient properties help soften rough areas and improve the skin’s overall feel, while antioxidants assist in protecting your skin from environmental stressors that can contribute to a dull or tired appearance.

   The makers also added hazelnut oil in this formula, which supports the skin barrier and helps reduce moisture loss, allowing the skin to remain hydrated for longer periods. It might help improve the appearance of skin texture and create an even surface for a smooth makeup application.

   The highlighter stick also has pomegranate oil, which can help support the skin’s protective barrier and maintain hydration. It may also help improve the appearance of dry or tired-looking skin by promoting softness and enhancing the skin’s natural radiance.

YISE Beauty Advantage

1. Multi-Mechanism Formulation Framework

   YISE Beauty develops many of its products by combining complementary skincare actives within single formulations. The brand frequently pairs ingredients such as tranexamic acid, niacinamide, licorice root extract, ceramides, and squalane to address multiple aspects of a skincare concern within the same product. This approach extends across the portfolio, integrating brightening, hydration, barrier support, and skin-conditioning functions into multitasking products that support a simplified routine. The brand’s formulations may reduce the number of separate products needed to address concerns such as uneven skin tone, hydration, and barrier support, helping simplify routine building.

YISE Beauty Limitation

1. Limited Brand Operating History

   YISE Beauty launched in April 2023, making it a relatively new brand in the skincare market with only about three years of operating history. A shorter operating history means there is less historical data available on how the brand manages formulation updates, ingredient sourcing changes, product discontinuations, inventory consistency, and customer satisfaction over time.

   Established brands often have years of documented consumer experiences that help you evaluate whether products continue to perform consistently after reformulations or business expansion. This brand has not yet accumulated the same depth of long-term market evidence. You may find fewer multi-year reviews, long-term skincare journey updates, and repeat-purchase experiences compared with older competitors. As the brand has only been available for a relatively short period, there is less information showing how well its products maintain customer loyalty and effectiveness across extended periods of use.

YISE Beauty Alternatives

1. Murad

   Murad and YISE Beauty operate within the premium skincare market, but their brand positioning, product development strategies, and consumer focus differ considerably.

   As per its official website, Murad organizes its products around categories such as spots and blemishes, oil control, lifting and firming, brightening, sensitive skin, and eczema. Meanwhile, YISE Beauty takes a more streamlined approach that combines skincare and cosmetic-enhancing products.

   The size and structure of the product portfolios further illustrate the differences between the two brands. Murad maintains a broad range of products covering cleansers, exfoliators, serums, moisturizers, eye treatments, sunscreens, and body-care products. Examples include Rapid Dark Spot Correcting Serum, Vita-C Glycolic Serum, Retinol Youth Renewal Serum, and InvisiScar Resurfacing Treatment. The brand also extends beyond facial skincare with products such as Retinal ReSculpt Body Treatment, Clarifying Body Spray, and Acne Body Duo Savings Bundle. In comparison, YISE Beauty offers a more selective collection built around products such as Skin Glow Illuminating 3-in-1 SPF 30 Primer, Last Call Gentle Daily Retinol Serum, and Take It Off Antioxidant-Rich Gel-Oil Cleanser. The product range is supplemented with curated sets, mini formats, and routine-based bundles.

   The brands also differ in how they approach skin concerns. Murad follows a treatment-oriented model that separates products by specific conditions and visible skin issues. Its acne-focused offerings include Deep Relief Acne Treatment, Acne Control Clarifying Cleanser, and Clarifying Body Spray. The brand also maintains dedicated products for dark spots, acne scars, barrier repair, hydration, wrinkles, firmness, and resurfacing. However, YISE Beauty addresses many of the same broad concerns, including discoloration, dehydration, fine lines, dullness, and blemish-prone skin, but generally does so through multifunctional products. Products such as The Problem Solver Tranexamic Dark Spot Cream target uneven pigmentation, while Wide Awake Brightening and Depuffing Eye Cream focus on under-eye concerns.

   The customer experience offered by each brand also reflects these differences. Murad provides an AI-powered skin analysis tool, a skin quiz, access to skincare providers, and professional partnerships through Murad Pro. These features support a more treatment-focused product selection process. Meanwhile, YISE Beauty offers a skin quiz, routine finder, curated AM and PM skincare duos, customizable skincare sets, bundle discounts, and mini products. The experience is structured around helping you build simplified routines. According to their official website, Murad offers extensive concern-specific options. However, YISE Beauty focuses on a streamlined skincare routine that combines skincare and beauty-focused products within a smaller collection.

2. Rhode Skin

   Rhode Skin centers its product lineup around a relatively limited collection of skincare and beauty essentials intended for daily use. The brand focuses on skin barrier support, hydration, and maintaining healthy-looking skin through a streamlined routine. YISE Beauty, in comparison, is more heavily oriented toward addressing visible skin concerns while reducing the number of products required within a routine.

   The types of skin concerns prioritized by each brand highlight this distinction. Rhode Skin primarily focuses on hydration, moisture retention, barrier support, and skin comfort. Products such as Glazing Milk Ceramide Facial Essence, Barrier Restore Cream, and Peptide Glazing Fluid Dewy Gel Serum are all positioned around supporting hydration and maintaining skin barrier function. Meanwhile, YISE Beauty places emphasis on concerns such as hyperpigmentation, uneven skin tone, texture irregularities, and visible signs of aging. This focus is reflected in products such as Morning Cocktail Vitamin C Brightening Serum, The Problem Solver Tranexamic Dark Spot Cream, and Your Favorite Ex Barrier-Friendly Exfoliating Pads.

   The ingredient strategies of the two brands also differ. Rhode Skin frequently highlights ingredients associated with hydration and barrier maintenance, including peptides, niacinamide, hyaluronic acid, squalane, marula oil, babassu oil, shea butter, cupuaçu butter, and açaí. These ingredients appear throughout the brand’s core skincare products and align with its emphasis on maintaining skin hydration and supporting the skin barrier. YISE Beauty combines peptides as well, particularly in products such as Xtreme Glow Dewy Peptide Plumping Serum, but its formulations place greater emphasis on ingredients commonly associated with targeted treatment products. Vitamin C, tranexamic acid, retinol, exfoliating ingredients, and SPF-based products occupy a more prominent role across the YISE Beauty portfolio.

   Sun protection represents another area where the brands differ. Rhode Skin does not currently offer a dedicated sunscreen or SPF-focused skincare product. Its routine is built primarily around cleansing, hydration, barrier maintenance, and complexion-enhancing products. YISE Beauty combines sun protection directly into its lineup through Skin Glow Illuminating 3-in-1 SPF 30 Primer, which combines SPF protection with priming and complexion-enhancing functions.

   As per their official website, pricing further reflects the positioning of the two brands. Rhode Skin’s single products generally fall between approximately $20 and $38, with products such as Peptide Lip Treatment priced at $20, Glazing Milk at $32, Barrier Restore Cream at $32, and Barrier Butter at $36. YISE Beauty’s treatment-focused products occupy a higher price range, including Xtreme Glow Dewy Peptide Plumping Serum at $68 and Your Favorite Ex Barrier-Friendly Exfoliating Pads at $75.

   As per their official website, Rhode Skin places greater emphasis on maintenance, hydration, and barrier support, whereas YISE Beauty focuses more heavily on targeted categories and concern-specific skincare options.

How Did We Evaluate?

1. Brand Reputation

   To evaluate YISE Beauty, we examined the brand’s market presence, background, product focus, retail expansion, industry recognition, and customer feedback from independent review platforms. Founded by Molly Sims, the brand has evolved beyond a typical direct-to-consumer skincare startup and has established a broader presence within the beauty industry.

   YISE Beauty has expanded its retail reach through Sephora, significantly increasing its visibility among skincare consumers and providing access to verified customer reviews. The brand has also received recognition from major beauty publications, including accolades such as the Allure Best of Beauty Award and the ELLE Future of Beauty Award.

   At the time of writing, it held a 4.7-star rating based on 6+ reviews on Thingtesting. The available feedback is largely product-focused. Most reviewers discussed their experiences with specific products, highlighting factors such as hydration, texture, absorption, packaging quality, and visible skincare results. However, the reviews provide very limited insight into broader brand-related factors such as shipping efficiency, order fulfillment, customer service responsiveness, returns, refunds, or long-term purchasing experiences.

   An additional limitation is the absence of a Trustpilot profile, which restricts the availability of large-scale independent customer feedback. It remains difficult to assess broader customer satisfaction trends or identify recurring concerns that may appear across a larger customer base.

   Based on our assessment, YISE Beauty appears to have established greater credibility than many emerging skincare brands through its retail expansion, industry awards, and founder visibility. The brand has gained growing recognition in the beauty market and received positive early feedback on its products. However, the limited volume of independent reviews and the lack of extensive third-party customer feedback mean that conclusions regarding long-term customer experience, service quality, and product consistency should be considered preliminary.

2. Real User Experiences

   To assess YISE Beauty, we checked Reddit discussions featuring both prospective buyers and existing customers sharing their experiences with the brand. One of the most consistent themes in the discussion was skepticism toward influencer-driven marketing. Numerous users questioned whether positive endorsements were influenced by sponsored trips, gifted products, or promotional obligations.

   When evaluating actual product performance, however, feedback was generally more favorable. The Skin Glow SPF Primer received the strongest and most consistent praise, with multiple users describing it as smooth, lightweight, tinted, and capable of creating a dewy finish. Several customers identified it as a repeat purchase despite acknowledging its premium price. The exfoliating pads were another frequently praised product, while positive comments also appeared for the face wash gel, moisturizer, eye patches, vitamin C serum, lip balm, and Morning Cocktail serum.

   Pricing appeared as another major evaluation factor. Even users who enjoyed the products often described them as expensive and recommended purchasing only during sales or with discount codes. Some of them felt that the products performed well but did not offer a substantial advantage over competing skincare brands at similar or lower price points. The discussion also highlighted variability in individual experiences. While many users reported satisfaction with the products, others described minimal differences compared with alternative skincare brands. A few users reported negative experiences, including skin irritation, allergic reactions, or increased skin oiliness. Based on our evaluation, this brand appears to be viewed as a premium skincare brand. The discussion suggests that it is generally regarded as a competent and well-formulated skincare brand, but one whose long-term reputation depends more on product performance than on marketing endorsements.

Conclusion

YISE Beauty offers a personalized skin quiz and dermatologist-tested formulations as part of its approach to help you select suitable products. Many of the ingredient categories commonly used in its products, including humectants, emollients, and exfoliating agents, have been studied for their role in supporting hydration and promoting smoother-looking skin.

However, the brand’s relatively limited operating history provides a shorter track record compared to more established skincare companies. Its personalized skin quiz may help narrow product choices, but its recommendations should be viewed as general guidance and not a substitute for professional dermatological advice.

The brand may appeal if you prefer streamlined skincare routines that combine targeted products with personalized shopping tools. However, if you prioritize brands with a longer operating history and broader clinical transparency, you may find it limiting for your preferences.