The Rootist Review: Does It Live Up to Its Thinning Hair Support Promise?

Rootist is a haircare brand that may promote healthier, stronger hair. Its product range includes sulfate-free shampoos, lightweight serums, and scalp options that reduce breakage, enhance shine, and encourage a healthy scalp.

The brand claims that its products could help gently exfoliate your scalp to remove buildup and excess oil while enhancing your hair’s smoothness and texture.

This article will explore The Rootist’s brand values, product philosophy, and potential benefits. It will also highlight the types of products available, what makes the brand unique, and how it performs when compared with similar brands.

About The Rootist

The Rootist is a biotechnology-driven haircare brand that claims to provide support to your hair ecosystem, roots, scalp, and hair.

The brand states that its products use a proprietary Rootbiomic Ferment, a multivitamin superfood created through fermentation. This process converts plant-based ingredients into highly bioavailable micronutrients that nourish the roots, hydrate and balance the scalp, and strengthen hair strands. The formulations are free from parabens, phthalates, and silicones and are vegan and cruelty-free, ensuring both safety and effectiveness.

As per the brand’s official website, Rootist focuses on sustainability as its shampoos and conditioners are ultra-concentrated with no added water, reducing packaging waste. Ingredients are biodegradable to minimize environmental impact, and packaging is recyclable.

Rootist affirms that its products comply with key international standards designed to ensure scalp safety. The brand follows the International Fragrance Association (IFRA) standards, which provide globally recognized guidelines for the safe use of fragrance ingredients.

The brand also complies with the European Union Cosmetics Regulation, one of the most rigorous cosmetic safety frameworks in the world. This regulation mandates comprehensive safety evaluations for every ingredient and prohibits substances known to pose health risks, including phthalates, parabens, and certain synthetic dyes.

All Rootist products are formulated without phthalates and are subjected to extensive testing specifically focused on scalp compatibility. These measures underscore the brand’s dedication to maintaining high safety standards and delivering products that are both gentle and effective for scalp care.

The Rootist Best Selling Products

1. Densifying Serum For Thinning Hair

   The Densifying Serum from Rootist may help reduce visible signs of hair thinning, shedding, and fallout. It could also support thicker, fuller-looking hair when used as part of the Densify system, which includes the matching shampoo and conditioner.

   As per the official website, Densifying Serum focuses on optimizing scalp health and hair density through advanced biotechnology, offering visible improvement in areas like the part line, crown, and hairline, where thinning often begins.

   Formulated with Rootbiomic Ferment, a proprietary multivitamin superfood blend, the serum may provide a potent mix of fermented roots, proteins, and mushrooms that have been transformed into bioavailable micronutrients. These ingredients may help nourish your scalp microbiome, hydrate the skin, and promote stronger, more anchored roots.

   The makers also added densifying Peptides in the Densifying Serum, which could further enhance visible density, thickness, and resilience, while Exosome-Rich Stem Cells from Turmeric Extract may help improve your hair’s growth potential by supporting follicular activity.

   Densifying Serum also features plant-based actives like centella asiatica, coffee seed, ginseng root, and scutellaria baicalensis, which might support scalp balance, circulation, and antioxidant protection.

2. Clarify Dry Shampoo Powder

   The Rootist’s Clarify Dry Shampoo Powder may help refresh hair instantly while respecting the natural balance of your scalp. It absorbs both oil and sweat immediately and progressively without creating buildup or disrupting the scalp’s microbiome.

   The formula is the proprietary Rootbiomic Ferment Powder, a multivitamin superfood blend crafted through fermentation. It might also support a healthy scalp environment and promote visibly stronger, fuller hair from the root.

   As per the official website, Clarify Dry Shampoo Powder features magnesium carbonate, which can act like a sponge, soaking up excess oil and perspiration both instantly and over time.

   Allantoin, a skin-conditioning agent in this powder, could also help soothe and moisturize your scalp, while natural starches such as tapioca, arrowroot (maranta arundinacea), and corn deliver a lightweight, non-chalky finish. The formula is also tinted with Iron Oxides for a vanishing effect that blends easily into all hair colors, including darker shades.

3. BioBrew™ Fermented Strengthening Serum

   According to the official website, BioBrew Fermented Strengthening Serum could help reduce hair breakage. BioBrew Fermented Strengthening Serum can also provide heat protection up to 450ºF / 232ºC and delivers long-lasting frizz control for up to 72 hours in high humidity.

   The makers state that BioBrew Fermented Strengthening Serum might support a balanced and hydrated scalp due to its microbiome-friendly and dermatologically tested composition. It features a luxurious bi-phase texture, which blends the rich nourishment of an oil with the lightweight performance of a serum.

   As per the makers, to use BioBrew Fermented Strengthening Serum, shake the bottle well to activate the dual-phase formula. Spray onto towel-dried, damp hair from about 2–3 inches away, covering both scalp and lengths. An average routine includes 3 pumps for the scalp and 3–5 pumps for the hair, depending on hair density and length. The makers suggest to gently massage the serum into your scalp and comb through it for even distribution.

   BioBrew Fermented Strengthening Serum also has bio-Peptides, which are rich in collagen, keratin, and essential proteins, strengthening your hair fiber from root to tip, increasing resilience, and reducing breakage. The makers also added vitamin C, which could help repair your hair cuticle, boost vibrancy, and enhance shine.

4. The Densify Bundle

   The Densify Bundle by the Rootist combines a sulfate-free shampoo, a silicone-free conditioner, and a concentrated scalp serum to address hair fallout, reduce shedding, and improve hair density at the root.

   As per the official website, the Densify Bundle has Densify Concentrated Shampoo, which might help cleanse your scalp effectively and also boost volume from the very first wash, while the Densify Concentrated Conditioner could help nourish your hair without weighing it down. It may also help smooth and hydrate while adding instant shine and body, supporting the shampoo’s volumizing effects and improving strand strength over time. The routine is completed with the Densifying Serum for Thinning Hair, which may help address the signs of hair shedding and thinning.

The Rootist Advantages

1. Focused On Biotech Innovation

   Rootist claims to use a science-backed, systems-based approach to root, scalp, and hair wellness. The brand mentions developing proprietary fermentation technology, specifically their Rootbiomic Ferment™, which changes whole-plant nutrients into bioavailable forms that your body and scalp can better absorb and utilize. Rootist claims to use proprietary Rootbiomic Ferment technology, which uses select Lactobacillus and Bifidobacterium strains to ferment whole-plant nutrients into low-molecular-weight, bioavailable compounds like aglycones and peptides. This process may help enhance ingredient stability, antioxidant activity, and scalp penetration by up to 60%.

2. Brand Recognition

   Rootist stands out in the haircare space by focusing on root health and scalp care rather than masking issues with quick cosmetic fixes. This approach gives it an edge over traditional brands that rely heavily on synthetic ingredients or temporary options. With a 4.7 rating on Reviews.io, Rootist has quickly built credibility in a crowded market. Customers report visible improvements in hair texture, strength, and shedding, which speaks to the effectiveness of its formulations. Positive experiences with shipping, packaging, and support strengthen the brand’s reliability.

3. Inclusive For All Hair Types

   The Rootist offers inclusive, biotech-driven haircare options for all hair types, including curly, fine, thick, straight, color-treated, chemically processed, or natural. The brand claims that its formulas exclude parabens, phthalates, sulfates, silicones, and synthetic fragrances. It maintains scalp microbiome balance with a proprietary Rootbiomic Ferment that replaces water, supporting microbial diversity and reducing inflammation. As per the official website, Rootist features products like Strengthen Shampoo with Bio-Peptides and Yuzu Ceramide for damaged hair, the Densify Shampoo with Amaranth Peptides and Inulin to reduce fallout and boost density, a Densifying Serum enriched with turmeric stem cells to enhance growth, and an AHA+ACV Pre-Shampoo Rinse for gentle scalp exfoliation. These dermatologist-tested, microbiome-friendly formulas harmonize with your scalp’s natural pH and lipid balance, adapting to various routines like co-washing curls or managing post-color care.

The Rootist Limitations

1. Limited Product Range

   The Rootist delivers a scalp-focused range centered around its proprietary Rootbiomic Ferment™, but the product lineup remains limited if you’re seeking a complete haircare system. With about a dozen items, including the Densifying Serum for Thinning Hair, BioBrew Fermented Strengthening Serum, Clarify Dry Shampoo Powder, and AHA plus ACV Pre-Shampoo Scalp Clarifying Rinse, the brand targets thinning, sebum buildup, and root fragility. However, you won’t find curl creams, heat protectants, holding sprays, or color-safe formulations.

   Other similar brands like Bumble and Bumble support a full-spectrum routine with over 100 products covering volume, frizz, curl care, repair, and thermal protection. Popular options like the Hairdresser’s Invisible Oil Heat/UV Primer, Thickening Blow-Dry Spray, Curl 3-in-1 Moisturizing Conditioner, and Surf Spray allow you to customize treatments across a range of textures and styling needs.

   Phillip Adam also has a streamlined yet balanced lineup, including its Apple Cider Vinegar Shampoo and Conditioner in multiple scents, the Fragrance-Free Leave-In Conditioner, Thirsty Hair Conditioner, and Curly Hair Shampoo with Peppermint. While more minimalist than Bumble and Bumble, it still addresses hydration, detangling, and scalp health across hair types.

2. Premium Pricing

   A key limitation of The Rootist as a haircare brand is its premium pricing, which can restrict its accessibility compared to similar brands. For instance, The Rootist’s BioBrew Fermented Leave-in Repair Serum retails at around $34 for 55 ml, and its Densify Concentrated Conditioner is priced at $32, with shampoos and conditioners ranging from $30 to $32 for smaller, highly concentrated bottles.

   This contrasts sharply with brands like Phillip Adam, which offers larger 355 ml shampoos and conditioners priced at $19.99, making their products more affordable for a wider audience. Bumble and Bumble’s shampoos and conditioners typically range from $30 to $40 for 250-300 ml. While The Rootist’s innovative fermentation-based, water-free formulas and concentration justify the higher price through clinical efficacy and sustainability, the premium cost limits its market reach. Consumers seeking quality haircare at a lower price point may prefer alternatives like Phillip Adam and Bumble and Bumble, which offer effective products with broader accessibility.

The Rootist Alternative Brands

1. Phillip Adam

   The Rootist and Phillip Adam are both hair care brands rooted in natural ingredients, but they take very different approaches in terms of product philosophy, innovation, and pricing.

   Phillip Adam follows a broader approach that focuses on clean, plant-based personal care with a line of shampoos, conditioners, body washes, lotions, and a few styling products. Their formulations are built around traditional natural ingredients like apple cider vinegar (ACV), argan oil, and macadamia nut oil. Pricing is accessible, with most full-size products ranging between $19.99 and $29.99. Phillip Adam claims that its products are also cruelty-free, gluten-free, vegan, and free from parabens, sulfates, and GMOs.

   In contrast, The Rootist positions itself at the intersection of nature and biotechnology. It uses fermented botanicals and proprietary ingredients to create hair options. The product lineup includes products only for hair needs, such as a densifying serum for thinning hair, a concentrated shampoo and conditioner, a strengthening serum, and a dry shampoo powder. Unlike Phillip Adam, The Rootist does not offer body care or styling products. Instead, it focuses exclusively on high-performance, clinically backed hair care.

   Phillip Adam takes a traditional route, focusing on time-tested, gentle ingredients like ACV to balance scalp pH and promote shine. Meanwhile, The Rootist incorporates modern scientific methods such as fermentation to increase bioavailability and performance, especially for users with advanced hair health needs.

2. Bumble And Bumble

   Bumble and Bumble offers a broad range of hair care and styling products that may help address various hair types and concerns, including options for hydration, volume, and frizz control. This diversity makes it suitable for consumers seeking a versatile hair care routine. On the other hand, the Rootist focuses more narrowly on scalp health and hair wellness, emphasizing biotechnology aimed at nourishing the scalp and strengthening hair from the root.

   Bumble and Bumble offers a clear and customer-friendly 30-day return window, allowing refunds for products returned in new or gently used condition, which enhances consumer confidence. The Rootist, in contrast, provides a 60-day return policy, providing you more time to evaluate the product’s effectiveness.

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How Did We Evaluate The Rootist?

1. Consumer Feedback and Reviews

   Our evaluation of Rootist was based on a comprehensive analysis of verified customer reviews from Reviews.io that reflect real user experiences with the brand’s products and services.

   We focused on several key areas, including product effectiveness, user satisfaction, scent and formulation preferences, packaging and value, as well as customer service and order fulfillment.

   Many users reported noticeable benefits such as reduced frizz, less shedding, improved scalp condition, and stronger, shinier hair. This consistent feedback from people with different hair types, especially those with thinning or sensitive scalps, highlights the brand’s effectiveness and appeal.

   The concentrated formulas and thoughtful design elements, such as the dry shampoo with a brush applicator, received high credit. While some customers noted the scent was stronger than preferred or wished for a more natural fragrance, this did not diminish overall satisfaction or repeat purchasing intent.

   Packaging and value were also important factors in our evaluation. Several reviewers mentioned that the product bottles are on the smaller side, which impacts cost-effectiveness for users with longer or thicker hair. However, the concentrated nature of the products somewhat offsets this concern. The brand’s packaging was frequently described as attractive and functional, contributing positively to the user experience.

   Most customers appreciated Rootist’s professionalism, timely communication, and responsiveness, though a few reported issues with shipping delays or address changes. These instances indicate some operational challenges that the brand is actively addressing.

2. Refund Policies And Conditions

   We reviewed Rootist’s refund policy as part of our overall assessment. The brand offers a 60-day return window starting from the date of delivery, which gives you a reasonable amount of time to try the product and decide if it works for you. This is especially useful for haircare products that may take a few weeks to show results.

   However, the policy lacks a few important details. It doesn’t clarify whether refunds are issued as cash or store credit, if opened or used products are accepted, or who covers the cost of return shipping. These are small gaps, but they matter if you’re trying to understand the full return experience.

Frequently Asked Questions

1. Can Rootist formulations help manage severe hair loss?
   No. While Rootist offers options aimed at strengthening hair and promoting growth, those with advanced or medical-grade hair loss conditions might not see significant improvement and may need professional support beyond topical care.
2. Does Rootist address dandruff effectively?
   No. Rootist’s focus is more on hair strengthening and improving scalp health, so if you have persistent dandruff, its product offerings may not provide the relief or control you need.
3. Can Rootist products be used alongside other haircare brands?
   Maybe Not. Mixing Rootist’s products with other options could sometimes cause a buildup or reduce effectiveness, especially if ingredient compatibility is not considered.

Conclusion

Rootist’s approach to haircare focuses on thinning and damaged hair by targeting the scalp microbiome and root health. The brand provides a concise product range that complements the serum with scalp-balancing and strengthening formulas free from parabens, sulfates, and silicones.

However, Rootist’s limited product selection may not meet all styling or color-care needs, and its high price can be a barrier for some people. While the scientific basis for microbiome-targeted haircare is promising, the field is still emerging, and personal results may vary.

You can also support your hair and scalp health naturally by consuming foods rich in vitamin B3, antioxidants from green vegetables and whole grains, and fermented foods, which may promote microbial balance. Using gentle scalp exfoliation and stress management can also help maintain scalp health.

Before starting any new haircare routine, especially one involving active biotechnology ingredients, it’s safe to do a patch test to learn about potential sensitivities. People with scalp conditions or allergies should consult a dermatologist or a trichologist to ensure the brand’s products are suitable for their specific needs.