Omi Review: How Its Peptide Formulas Measure Up in Safety, Effectiveness, and Everyday Use

Omi Wellbeauty is a wellness brand that focuses on hair health and the philosophy of supporting beauty from the inside out. Its core offerings include peptide-based formulas available as gummies and capsules, which may help nourish and strengthen your hair strands.

The brand positions its peptide-based offerings to tackle common haircare concerns like thinning hair, weak follicles, hair fall, and scalp issues like dandruff. However, are Omi’s offerings safe to include in your haircare routine?

In this review, we examine the brand’s background, its approach to peptide-driven formulas, and real user experiences with the brand’s haircare products.

About Omi

Founded by Naomi Whittel, Omi focuses on supporting different haircare needs, including targeting hair fall, weak hair strands, and hair damage.

The peptides are described as sourced from single-origin grass-fed New Zealand strong wool, while remaining cruelty-free and ethically sourced.

The brand emphasizes the use of patented IFP Hair Growth Peptide in its formulations, which is a complex peptide molecule that could help fortify and anchor the hair follicle. As per the brand’s claims, clinical studies indicate noticeable new hair growth, a reduction in hair loss, and stronger hair strands with the use of the IFP peptide.

As part of its core offerings, the brand offers Hair Growth Peptides Gummies and Hair Growth Peptides Capsules. These products contain the exclusive IFP Hair Factor, a complex of peptides sourced from New Zealand using thick wool filaments that contain hair-bonding peptides. As per the manufacturer, the brand’s formulations are drug-free, gluten-free, non-GMO, and third-party tested for potency and safety.

Omi Offerings

1. Hair Growth Peptides (Gummies/Capsules)

   Omi’s Hair Growth Peptides Gummies and Hair Growth Peptides Capsules feature the brand’s patented Hair Growth Peptide complex that was developed through research on cellular activity inside the hair follicle. These formulations intend to support follicle anchoring, promote a stable hair growth cycle, and improve hair density. A Sweet Talk Lip Oil is also provided with its three or six-month subscriptions.

   These offerings contain Intermediate Filament Peptides, which help support the protein framework inside the follicle by acting on structures involved in anchoring and resistance to mechanical stress. Peptides’ influence on the anagen phase could help maintain a greater proportion of strands in active growth.

   Hair Growth Peptides also contain biotin, which supports keratin production through its role in carboxylase enzyme activity and energy transfer pathways within follicle matrix cells. The makers also added a B vitamin complex, which includes vitamin B6, niacin, and pantothenic acid. Such B vitamins may contribute to amino acid conversion for keratin formation, blood flow support for nutrient delivery, and coenzyme A pathways that influence hair shaft lipid environments.

Omi Advantages

1. Biotechnology-Driven Brand

   Omi claims to position itself as a biotechnology-driven brand by focusing on patented peptide science. The brand highlights its IFP Hair Growth Peptide, which is developed from New Zealand wool and is formulated to support hair and skin regeneration at a cellular level.

   The brand presents this peptide technology as different from conventional cosmetic ingredients because it targets processes linked to renewal and strengthening rather than acting only on the surface. Omi includes this biotechnology approach in its formulations, such as Hair Growth Peptides (both gummies and capsules). Through emphasis on patented biotechnology and peptide delivery formats, the brand presents itself as a science-based beauty and wellness company rather than a traditional cosmetic brand.

2. Cruelty-Free & Ethical Beauty Brand

   The brand claims to avoid animal testing and follows standards such as Leaping Bunny adherence. As per the manufacturer, the brand employs ethical, sustainable, and farm-traceable peptide sourcing from New Zealand wool. These practices are positioned as part of the company’s approach to responsible ingredient development and cruelty-free formulation.

   The brand claims that its Hair Growth Peptides offerings fit within this ethical framework. According to the makers, the brand’s formulations use peptide biotechnology developed through non-animal testing processes and do not rely on animal harm.

3. Women-Led Brand Vision

   Omi claims a woman-led brand vision based on its founder, Naomi Whittel. She created the company in response to her own experiences with hair and skin concerns linked to autoimmune challenges.

   Naomi Whittel is known as a New York Times bestselling author on wellness topics, and the brand presents her background as part of its focus on problems that women commonly face, such as hair thinning, scalp health, and aging skin. The company claims that this founder story helps guide product development around female wellness needs and long-term beauty concerns rather than short-term cosmetic fixes.

Omi Limitations

1. Limited Retail Brand Expansion

   The brand sells most offerings through its official website, QVC.com, and a few selected resellers. Omi’s offerings are not distributed through physical beauty stores or major retail chains like Target, CVS, or Walmart.

   As the brand is not present in popular retail channels, fewer consumers discover the products during regular shopping. You must visit the brand website or specific partners to buy items. This can slow awareness and reduce access if you prefer shopping through common platforms or in-store displays.

2. Narrow Product Range

   Omi offers a relatively focused selection of offerings, which are limited to Hair Growth Peptides Capsules, Hair Growth Peptides Gummies, and Men’s Hair Growth Peptides. The brand does not show a wide product selection in areas like scalp care, body care, styling, or device-based offerings that many competitors offer.

   A limited range could leave you with fewer choices when building a complete routine or trying different formats for different needs. For example, if targeting hair growth support, scalp hydration, and styling needs, you may need to pair Omi’s offerings with products from other brands.

Omi Alternatives

1. Nutrafol

   Nutrafol and Omi WellBeauty both function in the haircare space by offering oral formulations to tackle hair concerns such as thinning and weak hair strands. Both brands share a science-driven orientation, although they have some differences in terms of their core positioning, range of offerings, core approaches to haircare support, and accessibility.

   The scientific focus of each brand reflects some points of difference. Nutrafol highlights its proprietary Synergen Complex that includes a mix of ingredients like hydrolyzed marine collagen, Sensoril ashwagandha root extract, and Saw palmetto extract. Its offerings, such as Nutrafol Women and Nutrafol Men formulations, feature a Nutrafol blend, which comprises ingredients such as keratin, horsetail extract, and amino acids (L-cysteine and L-lysine). Such proprietary blends are believed to address inflammation, hormone fluctuations, and nutrient insufficiency to tackle hair loss. Meanwhile, Omi emphasizes the use of Intermediate Filament Peptides in its offerings, which are described as peptides derived from keratin sources that are intended to influence the protein synthesis of the hair follicle. The brand frames this as a direct way to support strand resilience and the growth phase.

   In terms of product range, there are further points of contrast between the brands. Nutrafol organizes its haircare and beauty offerings into women, men, and skin categories. Some featured offerings from the brand include the Nutrafol Women, Women’s Vegan, Women’s Balance, Postpartum, and Nutrafol Men. The brand also provides other offerings, such as DHT Inhibitor and Hair Serum, as an optional add-on to the Nutrafol Men product.

   On the other hand, Omi centers its range mainly on its Hair Growth Peptides offerings that are available in capsule and gummy formats. The brand also offers Men’s Hair Growth Peptides to offer targeted haircare support for men.

2. Viviscal

   Viviscal presents itself as an established haircare brand owned by Viviscal Limited, a subsidiary of Church and Dwight. The brand builds its identity around a proprietary marine-based AminoMar compound, which is paired with hair-supporting nutrients like biotin, zinc, iron, vitamin C, and horsetail extract. AminoMar compound is framed as the core mechanism through which the brand supports hair structure and growth.

   As per its official website, the brand also maintains an extended range of offerings, which feature oral formulations, shampoos, conditioners, serums, and curated bundles. Some signature offerings from the brand include the Viviscal 4D Hair Growth Cycle Supplement, Hair Growth Supplements, Thickening Serum, Strengthening Conditioner, Thickening Shampoo, and Volumizing Dry Shampoo. The brand also offers curated kits and collections such as The Cleanse + Fortify Collection, The Essentials Collection, and Thickening Shampoo and Strengthening Conditioner Collection.

   The brand positions itself to maintain transparency around the ingredients and composition of its offerings, which it clearly lists on product labels and the product pages on its official website.

   Viviscal also claims that its topical offerings, such as Strengthening Conditioner and Thickening Serum, remain free from harmful additives like sodium lauryl sulfate (SLS), polyethylene glycols (PEGS), sodium laureth sulfate (SLES), and EDTA.

   Omi is positioned as a founder-led brand created by Naomi Whittel, who is presented as the inventor and CEO. Instead of a marine-based nutrient blend, the brand centers its identity around patented intermediate filament peptides that it describes as supporting the anchoring structures around the hair follicle.

   The brand maintains a focused product range, more concentrated around oral peptide-based formats. As per its official website, its core offerings include the Hair Growth Peptides Capsules, Hair Growth Peptides Gummies, and Men’s Hair Growth Peptides.

   Omi places a stronger emphasis on facility certifications and clinical structure. It notes that its offerings are made in NSF-certified facilities and are drug-free and hormone-free.

Omi: Real Consumer Feedback

To evaluate Omi Wellbeauty, we focused on how real buyers described their experiences, outcomes, and any potential interactions with the brand’s peptide-based offerings on Amazon.

On Amazon, Hair Growth Peptides Capsules received a 3.8 out of 5 rating based on 57 global reviews, indicating a mix of positive and uncertain experiences. Many users dealing with thinning hair or menopause related shedding shared that their hair felt thicker, shed less, and showed visible filling at the scalp after two to three months of product use.

However, a few consumers noted that the product strengthened hair strands but did not noticeably speed up growth, arguing that the brand’s hair growth claims were overstated. One user experienced stomach discomfort after only a few doses.

Reviews for the Hair Growth Peptides Gummies appear more polarized, with the product maintaining a 3.1 out of 5 rating on Amazon, which is based on a limited number of reviews. Many users described fuller hairlines, increased hair volume, softer texture, and fewer knots during grooming. That said, a few users shared that the gummies tasted awful, bitter, or strongly scented in a way they could not tolerate.

Such reviews and feedback indicate that across both formats, the brand’s offerings provided noticeable improvements for some consumers, particularly in hair thickness and reduced shedding. However, recurring concerns around inconsistent results, marketing transparency, and occasional concerns about digestive discomfort with capsules indicate areas of improvement.

Frequently Asked Questions

1. Do Omi Wellbeauty peptide offerings reverse advanced or severe cases of hair thinning?
   No. The brand’s offerings, such as Hair Growth Peptides, may support the hair-growth environment by acting on keratin networks and follicle anchoring. However, in cases of advanced hair thinning where follicle miniaturization or loss is significant, any benefits from these peptides are typically limited and depend on the presence of at least partially functioning follicles, so visible changes may be modest or absent.
2. Can Omi’s offerings promote hydration if used alone?
   No. The brand’s products, like Hair Growth Peptides Capsules, are primarily formulated to reduce hair shedding, improve the strength of hair strands, and enhance density. Although peptide offerings might support collagen turnover and provide mild effects on skin hydration, it is advisable to look for topical offerings that feature other hydrating ingredients like hyaluronic acid and barrier lipids alongside peptides.
3. Does Omi Wellbeauty guarantee results for all hair types?
   No. Biological variability in peptide uptake, hormonal status, nutrient absorption, and follicle health means responses to the brand’s offerings may differ widely. You might experience minimal changes if underlying deficiencies, thyroid issues, or androgen sensitivity are not addressed.
4. Are Omi Wellbeauty’s peptides fully resistant to digestive breakdown?
   No. The brand’s formulas contain patented intermediate filament peptides, which are still subject to normal digestive processes in the stomach and small intestine before absorption. Like other dietary peptides, these keratin-derived peptides are partly broken down into smaller fragments, some of which can be absorbed and act systemically, while larger sequences are unlikely to reach circulation completely intact.

Conclusion

Omi positions itself as a biotechnology-driven beauty brand built around patented peptide science rather than conventional cosmetic ingredients. The brand also emphasizes an ethical and cruelty-free framework that includes non-animal testing processes and farm-traceable peptide sourcing.

However, the brand’s offerings remain largely online accessible, available mainly through its website, QVC, and select resellers, which may limit accessibility and in-store evaluation.

Moreover, the brand’s lineup features primarily three peptide-based oral formulations without broader scalp care, styling devices, or topical product formats. It is advisable to keep these considerations in mind before opting for the brand’s offerings.