Published On By Rachel Nall

Nature's Way Review

Nature’s Way emphasizes plant-based nutrition and provides various formulations that target different fitness areas. These include aspects like immune support, digestive health, energy, cognitive health support, and stress balance.

The product lineup of Nature’s Way includes herbs, multivitamins, probiotics, oils, enzymes, gummies, etc. Nature’s Way also emphasizes commitment to quality by ensuring compliance with third-party testing and stringent manufacturing standards.

In this review, we will examine the Nature’s Way brand by outlining its main strengths and potential limitations. We’ll look at the company’s values, product range, and quality standards to understand its place in the supplement industry. To provide a complete understanding, we will also compare Nature’s Way with similar brands to help you make an informed decision based on your fitness needs.

About Nature’s Way

Nature’s Way is a U.S.-based brand that offers over 450 formulations, which are tailored to a wide demographic (both adults and kids) and multiple dietary needs. Some bestselling formulations from Nature’s Way include the CalmAid and Sambucus Immune Gummy, Nature’s Way Alive!, and Chlorofresh.

As per the official site, Nature’s Way produces its formulations in facilities that are NSF-certified and follow Good Manufacturing Practices (GMP). The manufacturing process includes batch testing for aspects like chemical identity, microbiological content, potency levels, and product stability.

Nature’s Way maintains customer communication through a mailing list offering promotions such as 20% off first order, social media channels including Twitter, Facebook, Instagram, and Pinterest, and educational resources like “Ask the Experts.”

Nature’s Way Best Selling Products

  1. CalmAid

    CalmAid may help decrease feelings of anxiety, tension, and stress. As per the official site, one softgel provides 80 mg of Silexan™, a patented and standardized essential oil derived from English lavender.

    Research indicates that lavender oil, such as Silexan, helps minimize signs of occasional anxiety and promotes calmness without triggering drowsiness or sedation. Silexan may calm overactive sympathetic nervous system responses and support serotonin synthesis. These processes could help lower anxiety/stress levels and support relaxation.

    The makers suggest taking one CalmAid softgel with a full glass of water, preferably 1–2 times per day. CalmAid may be particularly beneficial if you often experience situational stress, such as work pressure, travel anxiety, or life transitions.

  2. Calcium & Vitamin D3

    Nature’s Way Calcium & Vitamin D3 comes in a liquid form and may support bone health and calcium absorption. It features a citrate-based calcium mix comprising calcium citrate and calcium magnesium citrate, which may offer faster absorption than other calcium forms.

    As per the official site, two tablespoons (30ml) of Calcium & Vitamin D3 liquid provides 1,000 mg of calcium, 25 mcg of vitamin D3, and 40 mg of magnesium. Vitamin D3 may enhance calcium absorption in the intestines and promote bone mineralization by regulating calcium and phosphorus levels. Magnesium helps support over 300 enzymatic reactions in the body, which include energy production, bone formation, and vitamin D activation.

    Boron is also included in the Calcium & Vitamin D3 formula. It could help support bone integrity and positively influence hormones like estrogen and testosterone, which support bone and joint health.

  3. Alive! Men’s 50+ Ultra Multivitamin

    Nature’s Way Alive! Men’s 50+ Ultra Multivitamin may support multiple fitness areas, including eye health, energy metabolism, cardiovascular function, cognitive performance, and immunity.

    As per the official site, one tablet features 19 essential vitamins and minerals, such as vitamins B6, B12, and B9 (folate). It also contains nutrients like zinc, selenium, choline, molybdenum, and copper. Vitamin B6 may help synthesize serotonin and dopamine neurotransmitters, which could help improve mood and cognitive function. Zinc is a trace mineral that may support immunity, wound healing, and cellular metabolism.

    Choline may help synthesize the acetylcholine neurotransmitter, which may positively impact memory, muscle control, and brain health. The Alive! Men’s 50+ Ultra Multivitamin also features blends like Orchard Fruits™ and Garden Veggies™ to offer digestive and antioxidant support. It also comprises targeted complexes like the Men’s Blend (including saw palmetto and tomato), Mind & Body Energy Blend, Cardio Blend, and the Daily Greens™ Blend.

  4. Joint Movement Glucosamine

    Joint Movement Glucosamine provides a liquid formula that aims to support joint health, flexibility, and mobility. The formulation comes in a berry flavor and contains nutrients that may promote joint function and offer connective tissue support.

    As per the official site, 2 tablespoons (30ml) of Joint Movement Glucosamine provides 2,000 mg of glucosamine HCl, 1,200 mg of chondroitin sulfate, around 500 mg of MSM (methylsulfonylmethane), and 10 mcg (400 IU) of Vitamin D3.

    Glucosamine HCl helps stimulate the production of glycosaminoglycans, which are essential for cartilage repair and cushioning. MSM (methylsulfonylmethane) is a bioavailable source of sulfur, which supports collagen and connective tissue synthesis. It also has anti-inflammatory properties that may help lower joint pain and stiffness.

    Joint Movement Glucosamine also includes hyaluronic acid, which may function as a joint lubricant and shock absorber within the synovial fluid. These mechanisms of hyaluronic acid may support joint health and promote flexibility in joint movement.

  5. Sambucus Immune Gummy

    Nature’s Way Sambucus Immune Gummy aims to support your body’s natural antioxidant defenses and boost immunity. The formulation contains black elderberry extract that has flavonoids, which could help combat harmful free radicals and support a healthy immune system.

    The Sambucus Immune Gummy formula also includes nutrients like vitamin D3, zinc citrate, and vitamin C (ascorbic acid). Vitamin D3 may support both innate and adaptive immune responses by enhancing the activity of antimicrobial peptides and promoting T-cell function. Zinc citrate may support immunity by helping promote the mechanism of natural killer cells and neutrophils.

    Vitamin C may strengthen the epithelial barriers, thereby enhancing the production and activity of phagocytes and lymphocytes. Such a mechanism might protect your immune cells from oxidative damage and inflammation.

  6. Chlorofresh Liquid Chlorophyll

    Chlorofresh provides a liquid-based concentrated chlorophyll complex, which aims to support your body’s natural detoxification processes and neutralize free radicals. The formula contains chlorophyllin copper complex. It is a stabilized form of chlorophyll that has antioxidant effects and supports collagen synthesis, which may contribute to healthier skin/hair/nails.

    The makers suggest taking two tablespoons of Chlorofresh Liquid Chlorophyll once daily, either at full strength or diluted (in water, tea, or smoothies). Copper may support the function of antioxidant enzymes, particularly superoxide dismutase (SOD), which helps reduce harmful free radicals.

  7. Organic MCT Oil

    Organic MCT Oil by Nature’s Way provides medium-chain triglycerides (MCTs) from coconuts, which your body digests quickly and converts to ketones. These molecules might provide an alternative energy source that may support focus and physical performance, especially if you follow low-carb, paleo, or ketogenic lifestyles.

    According to its official site, one tablespoon serving (15ml) provides 14 grams of MCTs, including 7.7 grams of caprylic acid (C8) and 4 grams of capric acid. Caprylic acid may help boost mitochondrial energy output, contributing to a sustained energy release. Meanwhile, capric acid may support neuroprotective functions by promoting cellular resilience. The makers state that Organic MCT Oil does not contain fillers or palm oil, ensuring a clean formulation.

  8. Blood Sugar Manager

    According to the official site, a 3-capsule serving of Blood Sugar Manager offers 400 mg of cinnamon, 250 mg of gymnema extract, 210 mg of fenugreek seed extract, and 150 mg of bitter melon. The formulation aims to support healthy blood sugar metabolism and promote metabolic health.

    Cinnamon in Blood Sugar Manager may help support normal blood sugar regulation by modestly improving insulin sensitivity and slowing the absorption of glucose after meals. Gymnema leaf extract contains gymnemic acids that help reduce sugar absorption in the intestines, thereby decreasing insulin resistance.

    The makers of Blood Sugar Manager also added fenugreek seed extract, which is rich in soluble fiber. It may delay carbohydrate digestion and glucose absorption, leading to better post-meal glycemic control. Bitter melon could help mimic insulin’s activity and enhance cellular glucose uptake, supporting improved glucose utilization.

Nature’s Way Advantages

  1. Diverse Product Range

    The Nature’s Way brand offers a diverse product lineup, which includes gummies, oils, probiotics, multivitamins, liquids & syrups, etc. Such variety is organized into distinct categories on the Nature’s Way website, such as “Energy & Vitality,” “Immune,” “Heart Health,” “Digestion & Liver Support,” and “Sleep.”

    With such a wide selection, you can target multiple fitness goals, whether you want to support general nutrition, boost fitness, or enhance vitality. For example, probiotic formulas like Probiotic Pearls Complete and Primadophilus Bifidus Probiotic feature well-studied strains such as Lactobacillus acidophilus and Bifidobacterium breve, helping you support digestion and immunity with trusted ingredients. This diversity means you can tailor your supplement routine to your unique priorities, all within one brand.

  2. Broad Accessibility

    Nature’s Way makes it easy for you to access its formulations through its broad and flexible distribution network. You can conveniently purchase directly from their official website or trusted online retailers like Amazon. If you prefer shopping in person, you’ll also find their formulations at major retail stores such as Walmart, Target, and Walgreens. This broad accessibility means you have multiple convenient options to explore detailed product information and buy Nature’s Way supplements on your terms, whether online from home or while out shopping, making it simpler for you to include their products in your daily routine.

  3. Commitment To Transparency

    Nature’s Way maintains a commitment to transparency in its ingredients, sourcing, and manufacturing practices. The official website of Nature’s Way offers detailed specifics about its formulation profiles, including full ingredient lists, supplement facts panels, and detailed usage guidelines, enabling informed decision-making.

    The Nature’s Way brand emphasizes its adherence to rigorous quality standards, such as non-GMO sourcing, rigorous third-party laboratory testing, and compliance with current Good Manufacturing Practices (cGMP) as outlined by the NSF. As per the official website, every batch of formulations from Nature’s Way undergoes various quality checks, including testing for purity and strength, clinical testing, identity testing, and microbiological testing.

    For you, such a level of transparency builds trust. You don’t have to guess what’s inside the bottle or worry about hidden ingredients. It also provides reassurance that all Nature’s Way formulations have undergone thorough checking for quality, safety, and manufacturing standards.

Nature’s Way Limitations

  1. Post-Investigation Trust Issues

    In the year 2015, New York Attorney General Eric Schneiderman launched a widely publicized investigation targeting herbal supplements sold by major retailers, including GNC, Target, Walmart, and Walgreens. Nature’s Way was not among the retailers targeted in the cease-and-desist orders.

    However, in September 2015, the NY AG expanded the investigation to include manufacturers of devil’s claw supplements. Nature’s Way was one of the brands contacted regarding the authenticity of devil’s claw species in their products. As per AG’s press release, Nature’s Way brand issued refunds to customers who purchased the concerned devil’s claw formulations.

    The NY AG’s 2015 investigation negatively impacted Nature’s Way reputation. Even today, forums and reviews bring up the investigation when discussing the Nature’s Way brand’s credibility. Such trust issues may create doubts and concerns, and cause you to seek formulations from similar other brands.

  2. Potential Allergen Risks

    Nature’s Way does not consistently include precautionary allergen labeling (PAL), such as “may contain” statements, across all its product lines. While the brand lists known allergens in its ingredient panels, it does not universally disclose potential cross-contact risks that could occur during manufacturing.

    This approach may differ from more transparent industry practices, which often recommend using PAL when there’s a credible risk of allergen exposure, even if the allergen is not intentionally included. If you have severe allergies or prioritize full disclosure in labeling, this may require you to take additional precautions. It’s important to carefully read the product label and consider reaching out to Nature’s Way customer support for detailed allergen-related clarifications.

Nature’s Way Alternative Brands

  1. Thorne

    When comparing Thorne and Nature’s Way, both brands diverge in aspects like product lineup, certifications, pricing, and refund policies. Thorne offers 155+ formulations across different health categories, such as energy, metabolism, gut health, sports performance, methylation, etc. It also provides access to more than 10 at-home test kits, including options like Biological Age Health Panel, Vitamin D Test, Weight Management Test, etc.

    Meanwhile, Nature’s Way features a broader lineup of over 450 formulations, which span categories like sleep, heart health, blood sugar, digestion and liver support, cognitive health, etc. However, unlike Thorne, the Nature’s Way brand does not provide any at-home test kits. The brand limits itself to dietary formulations only.

    In terms of certifications and manufacturing standards, Thorne claims that all its formulations undergo four rounds of rigorous testing to ensure the safety, quality, and potency standards. The brand also states that its formulations adhere to the latest Good Manufacturing Practices (GMP) standards and regulations. Each batch is tested and audited by independent organizations like NSF and the Therapeutic Goods Administration (TGA).

    Similarly, Nature’s Way also claims that all its formulations are NSF-certified and follow Good Manufacturing Practices (GMP). The brand also states that its formulation undergoes batch testing for aspects like chemical identity, potency levels, microbiological content, and product stability.

    When it comes to pricing, there are some variations in the prices of similar formulations from both brands. For example, one jar of Thorne’s Men’s Multi 50+ offers 180 capsules and costs $52 as part of a one-time purchase. In contrast, one jar of Alive! Men’s 50+ Ultra Multivitamin from Nature’s Way provides 60 tablets and costs $29.99.

  2. Gaia Herbs

    Both Gaia Herbs and Nature’s Way operate in the nutrition supplement space, but the brands diverge in aspects like the range of product lineup, certifications, pricing, and product formats. Gaia Herbs offer 95+ formulations, which span categories like cleanse, active lifestyle, sleep, respiratory, and digest. Meanwhile, Nature’s Way provides a more extensive lineup of over 450 formulations, which cover categories like brain and cognitive, heart health, digestion and liver support, immune, blood sugar, etc.

    A notable distinction between the brands lies in their certification and traceability practices. Gaia Herbs emphasizes transparency with its “Meet Your Herbs” traceability program. Under the program, a Herb ID is given to each formulation’s label. By entering the ID on the official website, you get access to complete details regarding ingredient sourcing, origins, and manufacturing standards followed by the brand. Gaia Herbs also holds certifications like USDA Organic (for some of its formulations), Certified B Corporation status, and Non-GMO verified.

    On the other hand, Nature’s Way lacks comprehensive transparency in ingredient sourcing. However, the brand provides supplement facts panels and detailed usage guidelines for all its formulations. Nature’s Way also holds third-party certifications like GMP, NSF, and ISO, which may provide some level of assurance regarding the brand’s manufacturing practices and quality standards.

    When it comes to pricing, there are some variations between the price ranges of both brands. For example, one bottle of Echinacea Supreme by Gaia Herbs provides 60 capsules and costs $31.49 as part of a one-time purchase. On the other hand, one bottle of Echinacea Goldenseal Premium Blend by Nature’s Way provides 100 capsules and costs $23.49.

Pros

  • Provides over 450 formulations across categories like immunity, digestion, and brain health.
  • Offers free U.S. shipping on orders worth $35 or more.
  • Provides subscriptions and bundle options to enhance convenience.
  • Offers a 45-day satisfaction guarantee on orders.

Cons

  • Some customers experienced delays in deliveries and refund settlements.
  • A few users have experienced slow and unresponsive customer support from the brand.

How Did We Evaluate Nature’s Way?

  1. Real Consumer Feedback

    As part of our evaluation of Nature’s Way, we closely examined real user reviews of three popular formulations of the brand. For evaluation purposes, we analyzed the consumer feedback on CalmAid, Sambucus Immune Gummy, and Organic MCT Oil on Amazon.

    Many consumers on Amazon praised CalmAid for its gentle calming effects, which helped decrease their stress levels without causing drowsiness or brain fog. However, a few users experienced heartburn and a lack of efficacy. There were also concerns about ingredient transparency, particularly regarding CalmAid’s gelatin content.

    Sambucus Immune Gummy earned approval on Amazon for its enjoyable taste and immune-boosting effects. Many customers appreciated the inclusion of immune-supporting ingredients like elderberry, vitamin C, and zinc in the formula, often noting improved resilience during cold and flu season. However, some customers found the gummies overly sweet, while other users disliked their taste.

    Consumer reviews on Amazon reflect mostly positive user experiences with Organic MCT Oil, particularly among consumers following ketogenic or intermittent fasting lifestyles. Many customers noted improvements in appetite control, energy, and mental focus. The Organic MCT Oil’s versatility of use in drinks, salads, or coffee was a bonus for many users. However, some customers expressed concerns over receiving damaged packaging and late deliveries.

  2. Brand Credibility

    In evaluating the credibility of the Nature’s Way brand, we considered its historical foundation, industry presence, and third-party review standings. Founded in 1969, the brand brings multiple years of experience in the nutrition supplements space. The long-standing presence may signal business stability and a level of sustained consumer trust over time.

    Nature’s Way is not currently rated on the Better Business Bureau (BBB) website and does not hold a BBB accreditation.

    Nature’s Way is not currently rated or accredited by the Better Business Bureau (BBB). On Trustpilot, the brand has an unclaimed profile listed under “Fitness and Nutrition Service,” with 1,090+ reviews and a TrustScore of 4.5 out of 5. As the profile is unclaimed, Nature’s Way does not actively manage or respond to customer feedback on the platform, which may affect how representative or up-to-date the reviews are.

  3. Refund Policy

    When evaluating Nature’s Way, we closely examined their refund policy to understand how the brand supports customer satisfaction after purchase. Nature’s Way offers a 45-day satisfaction guarantee for products bought from their official website or through authorized U.S. sellers.

    If unsatisfied with your Nature’s Way purchase, you may request a full refund of the product price within the 45-day timeframe, though shipping costs are non-refundable.

    The support team of Nature’s Way may ask you to return the product in its original package, and Nature’s Way is not responsible for returns that are lost or misdirected in transit. Nature’s Way also excludes clearance items, as well as short-dated or expired products, from eligibility for refunds or exchanges.

    As per the official site, Nature’s Way monitors return activity to prevent abuse and reserves the right to limit or deny returns that appear excessive or suspicious. The brand allows the selection of an equal or lesser value product if you decide to opt for a replacement instead of a refund.

Frequently Asked Questions

  1. How does Nature’s Way support immune health?
    With products like Sambucus elderberry extract, Umcka (Pelargonium sidoides), and Echinacea, Nature’s Way offers botanicals backed by immune-modulating phytochemicals and clinical tradition.
  2. Does Nature’s Way Offer Allergen Disclosures?
    Nature’s Way does not provide comprehensive allergen disclosures across all of its product lines. The official website and product labels do not consistently list potential allergens, nor do they universally use precautionary statements such as “may contain” for cross-contamination risks.

Conclusion

Nature’s Way positions itself as a broad-access supplement brand, with offerings that span immune support, digestive health, energy, cognitive performance, and stress balance. Its formulations reflect a blend of traditional herbalism and mainstream nutritional science, and the brand maintains wide availability both online and in retail.

However, the brand’s large catalog doesn’t guarantee universal compatibility. Some of Nature’s Way’s manufacturing practices include the use of common allergens, which may raise concerns for individuals with dietary sensitivities. The inclusion of high-potency extracts and multi-ingredient blends across many product lines also suggests a need for careful label review, particularly for those managing chronic conditions or taking medications.

As with many supplement brands, the burden of product selection and risk assessment rests primarily on you. While Nature’s Way offers variety and convenience, the brand doesn’t provide individualized guidance. This makes it essential to evaluate product fit based on your health context, tolerance, and goals.

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Disclaimer: The content above is for informational purposes only and not medical advice. Consult a healthcare professional before using any supplements. Statements are not evaluated by the FDA and do not diagnose, treat, cure, or prevent any disease. Use at your own risk.