Published On By Rachel Nall

Natalist Review

Natalist is a reproductive health brand that provides fertility, pregnancy, and postpartum products. The brand aims to address the confusion and stress often associated with reproductive concerns. The brand offers a selection of prenatal vitamins, supplements, self-care items, and at-home fertility test kits.

Natalist also provides subscription options, curated bundles, and informational resources such as an ovulation calculator. These aim to guide your choices, particularly if you are tracking your ovulation cycle, trying to conceive, or supporting reproductive health.

In this review, we examine Natalist as a brand, detailing its product range, advantages, and possible limitations to assess how the brand aligns with various reproductive needs. The review also outlines the key factors we considered in evaluating Natalist.

About Natalist

Founded in 2019 by Halle Tecco, Natalist is a brand focused on reproductive health and fertility support. It aims to reduce the stigma, confusion, and lack of modern support in the conception and pregnancy space.

Among Natalist’s bestselling formulations is the CoQ10 Liquid capsules, which could help support cellular energy production and egg quality, which is especially beneficial if you are trying to conceive. The brand also offers the Prenatal Daily Packets, which provide a complete prenatal routine with 21 essential nutrients, including methylated folate, vegan DHA, and choline.

The Natalist brand also offers an Ovulation Test Kit, which features FDA‑registered strips that help detect the luteinizing hormone (LH) surge with over 99% accuracy. Such insights may help pinpoint the ovulation window, which might help raise your chances of successful conception.

Natalist Best Selling Products

  1. Inositol Plus

    Inositol Plus by Natalist aims to support ovarian and egg health while maintaining hormonal balance. According to the official site, every 4-capsule serving of Inositol Plus contains 2,000 mg of Myo-Inositol and 50 mg of D-Chiro Inositol, which are delivered in a precise 40:1 ratio of Myo-Inositol (MI) to D-Chiro Inositol (DCI).

    Myo-inositol could improve oocyte (egg) quality and support regular ovulation by enhancing FSH (follicle-stimulating hormone) sensitivity in ovarian cells. D-chiro-inositol may support androgen balance and help restore a normal menstrual cycle, especially if you have PCOS. These forms of inositol may also enhance sperm motility and reduce DNA fragmentation, thereby supporting male fertility.

  2. Magnesium Plus

    Natalist’s Magnesium Plus comes as a raspberry-flavored powdered drink mix, which may support bone health, muscle function, and immunity. It is specially formulated to help meet the increased nutritional demands during pregnancy and breastfeeding.

    According to the official site, one scoop (9g serving) of Magnesium Plus comprises 200 mg of calcium, 300 mg of magnesium, and 25 mcg of vitamin D3. Each container provides a total of 15 servings and costs $35 as part of a one-time purchase.

    Magnesium may aid in energy production, muscle relaxation, and bone mineralization. Natalist’s Magnesium Plus also has calcium that may help support muscle contraction nerve transmission, and maintain proper heart rhythm. Vitamin D3 in Magnesium Plus may help support the immune function and help maintain muscle strength.

    The makers suggest stirring one scoop (9g) of Magnesium Plus drink mix into 8-10 ounces of warm water until fully dissolved and drinking the mixture daily. Magnesium Plus could be particularly useful if you often experience symptoms related to magnesium deficiency, such as leg cramps, muscle tension, irritability, or poor sleep quality.

  3. Prenatal Gummies

    Natalist’s Prenatal Gummies might support the increased nutritional needs of mothers and developing babies, especially at the preconception stage. As per the official site, Prenatal Gummies contain a mix of 21 essential nutrients, such as DHA, choline, folate, iron, vitamins B6 and B12, biotin, etc.

    DHA (docosahexaenoic acid) in Prenatal Gummies may support healthy fetal brain and eye development. Choline may support fetal spinal cord development by aiding in neural tube closure and influencing gene expression through its role in methylation.

    Folate (vitamin B9) is critical for DNA synthesis and repair, which may help decrease the risk of neural tube defects during early pregnancy. The inclusion of vitamin B6 in Prenatal Gummies may help ease morning sickness and help the brain synthesize neurotransmitters essential for fetal brain development.

    According to the official site, each bottle of Natalist Prenatal Gummies contains 90 gummies, providing a 30-day supply when taken in the recommended dose of 3 gummies per day. The makers state that the Prenatal Gummies do not contain common allergens, such as gluten, artificial dyes, yeast, soybeans, or nuts.

  4. CoQ10 Liquid Capsules

    CoQ10 Liquid Capsules by Natalist aim to support both male/female fertility by improving egg quality, sperm health, and cellular energy production. As per the official site, each liquid capsule features 120 mg of coenzyme Q10. CoQ10 is a fat-soluble antioxidant that may aid in mitochondrial energy production.

    As natural CoQ10 levels decline with age, supplementation may be particularly beneficial, especially if you are over 35 years of age and trying to conceive. Research studies indicate that  CoQ10 supplementation improves embryo quality and potentially increases the chances of conception in women. CoQ10 may also support healthier ovulation and reproductive health. As per the official website, each Natalist CoQ10 Liquid Capsules bottle provides 60 softgels, with a recommended dosage of 1–2 capsules daily.

  5. Male Preconception Support Bundle

    The Male Preconception Support Bundle by Natalist may support male fertility by improving sperm quality, motility, and reproductive health. It provides a one-month supply of CoQ10 Gummies, a 45-day supply of Vitamin D3 Gummies, and a one-month supply of Male Prenatal Daily Packets.

    As per the official site, the Male Prenatal Daily Packets contain a mix of 7 antioxidants and fertility-focused nutrients, including selenium, DHA, vitamins D and E, lycopene, etc. These nutrients may help support sperm production, improve sperm motility, and reduce oxidative stress (a contributor to sperm DNA damage).

    The CoQ10 Gummies provide 200 mg of CoQ10 (as ubiquinone) per 2-gummy serving. Consistent use of CoQ10 Gummies may contribute to noticeable improvements in sperm concentration, mobility, and morphology. The CoQ10 content of these gummies is a mitochondrial antioxidant that may support energy production within sperm cells.

    Natalist’s Male Preconception Support Bundle also includes the Vitamin D3 Gummies formulation. It provides vitamin D3 (as cholecalciferol) that may support essential bodily processes, such as testosterone production and sperm development.

  6. TLC Trio

    Natalist’s TLC Trio bundle contains 3 formulations, including Belly Oil, Cooling Cream, and Nausea Relief Tea. Belly Oil in the TLC Trio bundle offers a non-greasy, moisturizing formula that could help hydrate and support the skin as it stretches throughout pregnancy. It contains a mix of organic ingredients like argan oil, shea butter, and coconut oil, which may help reduce dryness and support skin elasticity.

    The Cooling Cream may provide relief from tired, swollen feet and ankles, a common discomfort during pregnancy. It is said to be made with ingredients like aloe vera leaf juice, peppermint leaf oil, and glycerin. These ingredients may provide a soothing sensation to help ease puffiness and swelling in the lower extremities of the body.

    TLC Trio bundle also comprises the Nausea Relief Tea, offering a calming herbal mix of organic ginger root and peppermint leaves. Ginger root contains bioactive compounds like gingerol and shogaol that may reduce nausea by enhancing gastric emptying. Peppermint leaves contain menthol that could relax smooth muscles in the gastrointestinal tract. Such effects may reduce spasms and help ease bloating, nausea, and indigestion.

  7. TTC Gummy Bundle

    The TTC Gummy Bundle by Natalist offers a preconception support trio, which includes one bottle each of Prenatal Gummies, CoQ10 Gummies, and Vitamin D3 Gummies.  As per the official site, the TTC Gummy Bundle is priced at $99 as part of a one-time purchase.

    Prenatal Gummies in the TTC Gummy Bundle may fuel the body with essential nutrients (like DHA, vitamins B6 and B12, iron, and biotin) to support the growing maternal and fetal needs during the preconception stage. CoQ10 Gummies provide Coenzyme Q10, an antioxidant that could support energy production in cells, including in the ovaries. The Vitamin D3 Gummies may help support a healthy immune response, raise the chances of conception, and promote a healthy ovarian function.

Natalist Advantages

  1. Commitment To Sustainability

    Natalist states that it has achieved a certified net-zero plastic footprint status, indicating that for every pound of plastic used in its packaging and products, an equivalent amount of plastic waste is removed from the environment. The approach can help safeguard that your Natalist purchase does not add to global plastic pollution.

    According to the brand, all its bottles are made from high-density polyethylene (HDPE), a material that is recyclable and considered environmentally stable. Such an initiative is implemented through Natalist’s partnership with rePurpose Global, an independently certified B Corporation. rePurpose Global is responsible for verifying that the plastic offset process followed by Natalist is documented, measurable, and follows established guidelines.

    This means you’re choosing a brand that actively works to reduce its environmental footprint without compromising product quality. As part of its “Mother Earth” campaign, the brand also provides information on how to recycle its packaging to encourage more structured and informed disposal practices.

  2. Maintains Transparency

    Natalist states that it maintains a commitment to transparency across its product lines and labeling practices. Each formulation has a page on the official Natalist website that provides information on the ingredients, composition, and nutrient forms, along with supporting references to scientific research.

    For example, the Prenatal Daily Packets come with a detailed list of their 21 nutrients, like methylated folate, iron bisglycinate, methylcobalamin (B12), etc. Details about the exact composition of these ingredients, their relevance to fertility support, dosage instructions, and features are mentioned on the official site.

    Such a level of transparency can allow you to understand exactly what you’re putting into your body and why. You don’t have to rely on vague promises or hidden blends. Natalist gives you the required information you need to make informed decisions, especially if you’re following clinical advice or comparing supplement options.

Natalist Limitations

  1. Does Not Offer Refunds

    The Natalist brand expressly states on its official site that it does not offer refunds under any normal circumstances. According to its official return policy, all sales are final once an order has been processed for shipping. It means if you’re not happy with the Natalist product after it arrives, you won’t get your money back.

    Natalist’s no-refund policy applies to nearly all of Natalist’s formulations, including supplements and fertility tests. Even if a formulation is unopened or unused, you can’t return it. The only rare exception is if your Natalist product arrives damaged or defective (like a faulty test kit), and even then, the brand may only offer a one-time replacement.

    Instead of refunds, Natalist sometimes offers store credit or discount codes, but those require you to spend more money to use them. This may put an added financial burden on you to place another order, even if the first one didn’t meet your needs. With no way to get your money back from Natalist, you may feel hesitant to try something new from the brand.

  2. Lack of Personalization in Formulations

    The Natalist brand lacks when it comes to providing customized formulations. All of the Natalist’s formulations, such as the Prenatal Daily Packets, Omega DHA, and other fertility-focused supplements, are pre-formulated and standardized. You don’t get the option to customize them based on your specific health markers, like blood nutrient levels, hormone profiles, or genetic predispositions.

    For example, if you have a vitamin D deficiency, low iron levels, or specific genetic variations that affect nutrient absorption (like folate vs. methylfolate), Natalist’s formulations won’t adjust for that. Without personalization, there’s a risk of missing essential nutrients/support during important reproductive stages like preconception, pregnancy, or postpartum.

Natalist Alternative Brands

  1. Ritual

    When comparing the Ritual and Natalist brands, both differ notably in their formulation range and core focus. Ritual offers a broader selection of formulations, such as prenatal and postnatal multivitamins, protein powders, Synbiotic+ (for gut health support), and HyaCera (to support skin health). Meanwhile, Natalist has a more focused product catalog that centers around fertility and pregnancy needs, including preconception supplements, prenatal multivitamins, male prenatal packets, inositol blends, CoQ10, etc.

    There is also a distinction in manufacturing and testing practices. Ritual conducts regular third-party testing on every batch of its formulations to screen for purity, potency, and the presence of potential contaminants. The brand also emphasizes a “Made Traceable” program, which provides detailed insights into ingredient sourcing, manufacturing practices, and third-party testing results for every formulation. On the other hand, the formulations from Natalist are marketed as GMP-certified, gluten-free, with allergen-free and plastic-neutral commitments. Natalist does not offer the high levels of transparency provided by Ritual.

    Ritual and Natalist brands also diverge from the perspective of their refund policies. For instance, the Ritual brand offers a 30-day money-back guarantee on first-time purchases. In contrast, Natalist clearly states that it does not accept returns on products, although the brand may provide one-time replacement or store credit in some cases.

    When comparing the pricing of similar formulations, there is a contrast. For example, the Omega-3 DHA & EPA formulation from Ritual provides 30 vegan capsules per bottle and is priced at $37. On the other hand, one bottle (60 softgels) of Natalist’s Omega DHA formulation is available for $33.

  2. Hum Nutrition

    Hum Nutrition and Natalist differ significantly in their brand focus and range of formulations. When comparing the brands, Hum Nutrition provides a wide range of formulations targeting different health aspects, such as skin care, digestion, mood, immunity, and fitness. The brand also has a dedicated Women’s Health lineup, although aspects like fertility and pregnancy support are not the sole focus of the Hum Nutrition brand.

    Meanwhile, Natalist is primarily focused on providing pregnancy and fertility support essentials. The brand’s product lineup includes prenatal multivitamins, supplements, at-home ovulation and pregnancy test kits, and self-care formulations (like the Lube and TLC Trio). Natalist does not offer formulations that cover the other health aspects covered by Hum Nutrition.

    Ingredient profiles of the formulations also reflect distinct brand priorities. Hum Nutrition offers a two-step pregnancy support formula called the Womb Service, which comprises ingredients like DHA, vegan DHA, and choline to support nutritional needs during pregnancy. On the other hand, Natalist offers multiple formulations to support fertility, such as the CoQ10 Gummies and Inositol Plus. These formulations utilize fertility-supportive compounds like CoQ10 or a clinically relevant 40:1 ratio of Myo- and D-Chiro-Inositol to support various stages of pregnancy.

    Pricing structures also vary between the two brands. For example, Hum Nutrition’s Womb Service (a two-step prenatal formulation) is priced at $45 as part of a one-time purchase. In contrast, Natalist’s Male and Female Prenatal Vitamin Duo is priced at $120.

Pros

  • Covers multiple stages of reproductive health, such as prenatal care, pregnancy, and postpartum.
  • Offers free U.S. shipping for orders worth $50 or more.
  • Certified plastic-neutral formulations.
  • Provides flexible subscription management and bundle purchase options for convenience.
  • Offers at-home test kits to confirm the pregnancy or ovulation status.

Cons

  • Does not accept refunds on purchases.
  • Some consumers complained about unresponsive customer support and delayed shipments.

How Did We Evaluate The Natalist?

  1. Brand Reputation

    When evaluating Natalist’s brand reputation, we considered both its company background and its presence on major review platforms. Founded in 2019, Natalist is a relatively young brand, but it has quickly built a name for itself in the reproductive health space.

    However, Natalist’s online reputation across third-party review platforms is still limited. Natalist currently has no official brand page on Trustpilot, BBB (Better Business Bureau), or Reviews.io platforms, which are three widely recognized sources of consumer feedback.

    Natalist holds an average of 4.6 out of 5 ratings based on ratings from over 2,100 users. However, only 15 public reviews are visible on the TenereTeam website, which may restrict access to detailed customer experiences.

  2. Real Consumer Feedback

    As part of our evaluation process for the Natalist brand, we closely analyzed real customer feedback from Amazon reviews across its multiple flagship formulations, including CoQ10, Prenatal Gummies, and the Ovulation Test Kit. The firsthand input gave us valuable insight into how well the brand delivers on its promises in real-world use.

    For Natalist CoQ10, consumer reviews on Amazon were largely positive, especially among customers using it during fertility treatments like IVF. Many users observed improved energy levels while praising the supplement’s easy-to-swallow format and high-absorption formulation. However, a few concerns were raised about pricing and rare shipping mishaps.

    On Amazon, the customer feedback on Natalist’s Prenatal Gummies revealed a polarized response. Many customers appreciated the Prenatal Gummies’ clean formulation, especially the use of methylated folate and other essential nutrients. However, some customers were put off by the gummies’ fishy odor, unpleasant taste, and sticky texture.

    The Ovulation Test Kit by Natalist earned praise for being intuitive and practical, particularly for consumers trying to conceive. Consumers also valued the test kit’s ease of use, accurate results, and helpful extras like a tracking card and a small collection cup. However, a few users noted difficulty interpreting faint test lines and felt the urine collection cup was too small or prone to spillage.

Frequently Asked Questions

  1. Does Natalist Guarantee Successful Conception With Their Supplements?
    No, Natalist does not guarantee successful conception with its formulations. While Natalist’s formulations contain fertility-support nutrients like biotin, selenium, and zinc, successful conception depends on many other factors like age, ovulation timing, underlying conditions, and sperm health.
  2. Is It Safe To Use Natalist Formulations Alongside Fertility Medications?
    No. Contraindications and adverse reactions with Natalist formulations and fertility medications are possible. For example, Natalist makes products that often contain nutrients (like vitamin D and CoQ10) which may negatively interact with fertility medications, such as statins, steroids, or metformin.
  3. Does Natalist Provide One-on-One Fertility Consultations?
    No. The Natalist brand itself does not provide any personalized medical or fertility consultations with its product purchases.

Conclusion

Natalist is focused on offering you a structured, research-informed approach to reproductive health, with products designed to support fertility, pregnancy, and postpartum stages. Through clinically backed nutrients and at-home test kits, the brand aims to give you greater control and convenience as you manage key reproductive milestones. Its certified plastic-neutral commitment may also appeal if you’re looking for options that align with sustainability values.

However, Natalist’s no-refund policy means you won’t be able to return products if they don’t meet your expectations, which is something to keep in mind, especially if you’re trying their offerings for the first time. Some users have also experienced delays in shipping and support responses, which could impact your experience. Before choosing Natalist, it’s worth considering how the brand fits into your broader routine, factoring in your budget, fitness needs, and comfort with its policies.

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Disclaimer: The content above is for informational purposes only and not medical advice. Consult a healthcare professional before using any supplements. Statements are not evaluated by the FDA and do not diagnose, treat, cure, or prevent any disease. Use at your own risk.