IGK Review: Does Its Promise of Salon Quality Hold Up?

IGK claims to provide salon-quality products at home. It has an extensive range of products, covering shampoos, conditioners, styling sprays, hair color options, and convenient on-the-go options.

The brand offers products to support color care, including permanent kits and toning masks, as well as heat protection products that may help maintain healthier hair.

This review will discuss IGK from a brand perspective, focusing on its identity, philosophy, and product range. It will also cover what makes the company distinctive, its strengths might lie, and its potential limitations. This discussion may give a clearer picture of IGK’s overall value and place in the competitive haircare market.

About IGK

IGK Hair is a professional haircare brand founded in 2016 by four hairstylists, including Frank Izquierdo, Leo Izquierdo, Aaron Grenia, and Chase Kusero. It aims to provide salon-quality haircare products that address different hair concerns while offering styling options for everyday use.

The brand’s product range is extensive and diverse, covering shampoos and conditioners for different hair types, styling products such as sprays, creams, and gels, hair treatments including masks and serums, dry shampoos, and hair color options like permanent kits and color-depositing masks.

These products are often grouped into collections that target specific hair concerns or styling preferences, allowing you to find products suited to your individual needs. IGK offerings include the Good Behavior Ultra Smooth Shampoo for frizz control, the Instant Repair + Hi Shine Bundle for repair and shine, and the Color Bright One Step Bleach & Color Kit for at-home coloring.

IGK Bestsellers

1. Antisocial Dry Hair Mask

   As per the official site, the Antisocial Dry Hair Mask from IGK is a leave-in spray designed for application on dry hair. The makers mention that it can be used overnight without rinsing or restyling. The formula includes bond-building agents that may help address weakened hair fibers and support structural reinforcement over time.

   Antisocial Dry Hair Mask contains vegan silk proteins, which form a protective coating around the hair shaft, helping to smooth the surface, reduce friction, and enhance overall manageability.

   Hydrolyzed pea protein provides amino acids that penetrate the hair structure, supporting strength and resilience from within. This mask also combines cystine bis-PG-propyl silanetriol, which is a specialized bond-reinforcing compound that works to reconnect broken disulfide bonds in your hair, improving elasticity and reducing breakage over repeated use.

   Antisocial Dry Hair Mask also has lavender oil, which may help reduce irritation and leave a subtle scent. Conditioning and protective functions in this mask are enhanced by dimethicone and vinyl dimethicone crosspolymer, which create a smooth barrier on the hair surface, helping to prevent heat damage from styling tools and improving shine.

2. Good Behavior Smoothing Spray

   The Good Behavior Smoothing Spray can be applied to dry or damp hair. It contains heat-activated bonding polymers that coat the hair shaft, helping to smooth hair cuticles and provide resistance to humidity, which can reduce frizz and maintain style longer.

   The formula includes spirulina protein, which is rich in amino acids, vitamins, and minerals, supporting overall hair strength, nourishment, and flexibility. It also contains hydrolyzed proteins from corn, soy, and wheat, which penetrate the hair shaft to reinforce structural integrity and improve elasticity. PEG/PPG-17/18 dimethicone and silicone quaternium-16 act as conditioning agents, forming a protective film on the hair surface that reduces friction, enhances softness, and improves manageability.

   As per the official website, alcohol denat. and hydrofluorocarbon 152a in Good Behavior Smoothing Spray act as solvents and propellants to ensure smooth, even application.

   Butyl ester of PVM/MA copolymer and cinnamidopropyltrimonium chloride may help form flexible films on the hair that provide light hold while offering UV protection to minimize sun-related damage. The makers also added glycerin and butylene glycol in this spray, which act as humectants, attracting and retaining moisture for hydrated, resilient hair.

3. Expensive High Shine Gloss Treatment

   As per the official website, the Expensive High Shine Gloss Treatment is an in-shower hair mask formulated for color-treated hair. It is intended for use once or twice a week in place of a conditioner. The makers state that this formula can help coat the hair cuticle, retain color pigments, and provide a reflective, glossy finish.

   Expensive High Shine Gloss Treatment has amla oil, which contains vitamin C and antioxidants that may help protect hair from oxidative stress and support hair health. It also combines sea kelp extract, which supplies trace minerals and polysaccharides that nourish your hair and improve elasticity.

   Sunflower seed oil contains linoleic acid, which may work as an emollient while offering UV-protective properties, while aloe vera leaf juice supports scalp hydration and also maintains moisture balance in the hair.

   The mask also includes UV filters, like ethylhexyl methoxycinnamate, butyl methoxydibenzoylmethane, and ethylhexyl salicylate, which may protect hair color from fading due to excessive sun exposure.

4. Good Behavior 4 in 1 Prep Spray

   IGK claims that its Good Behavior 4-in-1 Prep Spray is intended for use as a preparatory step in your haircare routines. It could help detangle hair, control frizz, and protect against heat styling tools. The spray also offers UV protection and can be used on color-treated hair.

   Good Behavior 4-in-1 Prep Spray contains spirulina protein, which provides amino acids, iron, and B vitamins to support hair strength, shine, and overall fiber health. Coconut oil is included to reduce friction during detangling, helping prevent breakage and improving manageability.

   The makers also added panthenol (provitamin B5) in this spray, which acts as a humectant, drawing moisture into the hair and helping to maintain softness.

   Plant-derived oils and extracts, including rosa canina (rosehip) seed oil, sunflower seed extract, and chia seed oil, provide hydration and antioxidants, helping to protect hair from environmental stressors.

5. Best Interest Deep Repair Air Dry Styler

   As per the official website, the Best Interest Deep Repair Air Dry Styler is meant for application on towel-dried or dry hair. It is said to be formulated for use without heat and provides detangling, frizz control, and light styling hold.

   The formula contains biomimetic bond-building compounds, which are designed to mimic natural hair protein structures, supporting the repair of weakened hair fibers and improving overall hair strength. Vegan silk, a plant-derived protein alternative, in this styler coats the hair shaft, smoothing cuticles and enhancing shine.

   The Best Interest Deep Repair Air Dry Styler also has avocado oil, which contains oleic acid and vitamins A, D, and E, helping to soften hair and improve manageability. Glycerin and propanediol act as humectants, attracting and retaining moisture to maintain hydration.

   Polymers such as VP/VA copolymer and PVP in this styler are believed to provide light styling hold without weighing hair down.

   Phenyl trimethicone, bis-4-PCA dimethicone, and polyquaternium-73 may function as conditioning agents, smoothing the hair surface, reducing friction, and enhancing softness.

6. IGK Hair Taming Wand

   The IGK Hair Taming Wand can help control frizz, smooth flyaways, and provide lightweight styling hold. It is said to be made for on-the-go application and can be applied with the wand to targeted areas such as edges and individual strands. The wand contains spirulina protein, which provides amino acids and nutrients that support hair structure, strengthen fibers, and improve overall hair resilience. It also has snow mushroom extract (Tremella fuciformis), which might help attract and retain moisture to keep hair hydrated and smooth. This hair taming wand also includes Ilex paraguariensis (yerba maté) leaf extract, which offers antioxidant properties to protect hair from environmental stressors.

IGK Advantages

1. Cruelty-Free, Vegan Brand

   IGK claims that all its products are certified cruelty-free by Leaping Bunny and 100% vegan. This means every product and ingredient is free from animal testing and meets the rigorous standards set by the Leaping Bunny program.

   Being fully vegan, IGK ensures that none of its formulations contain animal-derived ingredients such as keratin from animals, honey, or lanolin, relying instead on plant-based alternatives and scientifically backed ingredients. This reduces exposure to animal-derived components, especially if you prioritize ethical beauty practices.

2. Diverse Product Portfolio

   IGK Hair offers a broad and specialized product range that addresses your hair care concerns, giving you more options to find support as per your needs.

   Its offerings include cleansers and conditioners like Good Behavior Ultra Smooth Shampoo and Conditioner, styling products such as Good Behavior Smoothing Spray and Beach Club Texture Spray, curl enhancers, frizz control solutions, and options for hydration, repair, and volume like Antisocial Dry Hair Mask and Cash In Repair Serum.

   The brand also provides hair color products, including Permanent Color Kits, Color Depositing Hair Masks, and Root and Scalp Touch-Up Sprays, allowing you to achieve at-home salon-quality results and maintain your color effortlessly. With travel-sized items, value sets, and professional-grade products (IGK Pro), you can easily customize your hair care routine whether you’re at home, on the go, or seeking salon-level results.

   Compared to other similar brands, like OUAI and Amika, IGK offers a more specialized and comprehensive lineup. OUAI provides shampoos, conditioners, styling products, treatments, and supplements, such as OUAI Wave Spray and Repair Conditioner, but lacks hair color and professional-grade options.

   Amika covers shampoos, conditioners, styling products, treatments, and tools, including Perk Up Dry Shampoo and Blockade Heat Protectant, but does not offer the same depth in advanced repair or color products as IGK. This means IGK can help you maintain healthy, styled, and colored hair, and give you flexibility to experiment or upgrade your routine.

IGK Limitation

1. Recurring Delivery Challenges

   IGK has faced delivery challenges, with multiple customers reporting misdelivered, delayed, or incorrect orders. As per user complaints on BBB, a customer placed a $524.92 order that was delivered to the wrong part of their apartment complex, and the package contained completely incorrect items.

   In another case, an order traveled across multiple states and returned to the warehouse before finally being delivered a week late. Even when tracking showed packages as “delivered,” the contents often did not match the order, highlighting potential warehouse or labeling errors.

   These BBB reviews highlight that, while IGK products may appeal to users, the brand shows limitations in logistical handling, order accuracy, subscription management, and timely customer support. These issues can create stress and inconvenience, particularly when you are dealing with high-value orders, urgent timelines, or sensitive circumstances.

IGK Alternatives

1. Ouai

   Ouai and IGK differ significantly in their product focus and offerings. As per its official website, Ouai provides a wide mix of haircare, body care, styling options, and fragrance products. Its range includes shampoos like Detox Shampoo, conditioners such as Fine Hair Conditioner, styling products like Anti-Frizz Crème and Hair Gloss, as well as body care products like Body Crème, hand lotions, and Hair & Body Mists.

   IGK, on the other hand, is primarily hair-focused, offering products categorized by use, hair concerns, hair color, and lifestyle needs. Its range includes shampoos, conditioners, curl creams, styling products, finishing sprays, and professional-grade items, with an emphasis on specialized styling options for curls, air-dried looks, texture enhancement, volume, hydration, repair, and color maintenance.

   Its product range includes options like Antisocial Dry Hair Mask, Good Behavior Smoothing Spray, and Good Behavior Frizz and Flyaway Lightweight Gel wand.

   When it comes to hair color, Ouai does not offer any coloring products, concentrating instead on care and styling for all hair types.

   IGK provides multiple hair color options, including Permanent Hair Color Kits, Color Depositing Masks, Root Touch-Up Sprays, and a Shade Finder tool that allows you to select the right shade based on hair history and goals.

   Personalization is another area where the two brands diverge. Ouai guides you through its hair quiz, helping you choose products that can suit your hair type, though recommendations remain relatively general.

   IGK, however, offers detailed personalization through Hair and Shampoo Quizzes and the Shade Finder, recommending products as per your hair type, history, and styling goals.

   Ouai is known for its scented product lines such as St. Barts, Melrose Place, Cape Town, and Shibuya, which are applied across shampoos, body creams, and mists, giving the brand a strong lifestyle and sensory focus.

   IGK emphasizes salon-quality products, including Air Dry Balm, Color-depositing hair mask, and Coconut Oil Styling Cream, positioning itself as a professional-grade, stylist-inspired brand.

   While Ouai provides options mainly for fine to medium hair and everyday styling, IGK delivers more specialized support for different hair textures, concerns, and styling finishes.

   Body care and fragrance represent another point of differentiation. Ouai offers a significant range of body care products, whereas IGK remains almost entirely hair-focused. Both brands offer travel-friendly options, but IGK also provides value sets, professional IGK Pro products, and virtual consultations for hair color, along with a loyalty program called IGK Crew Rewards.

   Ouai emphasizes premium lifestyle products that are multifunctional and designed for everyday use, with a focus on scent and user experience. On the other hand, IGK claims to offer professional-grade options, emphasizing confidence, creativity, and salon-quality results at home.

2. Amika

   Amika and IGK Hair follow different approaches in haircare, each with its own products, pricing, and brand style that can shape how you experience them.

   As per its official website, Amika offers an extensive product range, featuring collections suited to various hair types and concerns.

   For instance, the brand offers Hydro Rush Intense Moisture Shampoo and Leave-In Conditioner, which are designed for coarse, dry hair, providing deep hydration. It also features the Soulfood Nourishing Hair Mask that offers intensive conditioning and the Perk Up Plus Extended Clean Dry Shampoo that may help absorb oil and add volume. Amika’s products come with vibrant packaging and a signature ingredient, sea buckthorn oil, which is rich in essential fatty acids and antioxidants.

   On the other hand, IGK Hair claims that its offerings are crafted with a focus on salon-quality performance and modern aesthetics. It offers products like Good Behavior Ultra Smooth Shampoo and Conditioner that aim to fight frizz and smooth hair, providing a sleek finish. Other options include the First Class Charcoal Detox Dry Shampoo and Good Behavior Spirulina Protein Smoothing Spray.

   Amika and IGK Hair both operate in the mid-to-premium segment, but their approaches to product range and pricing differ slightly. Amika’s products generally fall in the $28–$50 range, covering shampoos, conditioners, hair masks, dry shampoos, styling products, and even body care and travel-friendly items. This broad selection allows you to address different hair types and concerns while exploring complementary products, reflecting the brand’s focus on inclusivity, versatility, and a vibrant lifestyle.

   IGK Hair’s offerings are typically in the $17–$45 range, including shampoos, conditioners, treatment masks, styling sprays, and hair color options. The brand emphasizes salon-quality performance and trend-conscious aesthetics, with multi-use and travel-friendly options that make professional results accessible at home. Amika focuses on vibrant aesthetics, while IGK Hair aims to provide salon-quality performance at home.

How Did We Evaluate IGK?

1. Brand Reputation

   We looked at IGK Hair’s brand history, product offerings, and reputation to form a well-rounded assessment. Founded by celebrity stylists Aaron Grenia, Franck Izquierdo, Leo Izquierdo, and Chase Kusero, IGK has quickly gained recognition in the beauty industry.

   We considered its customer feedback and business ratings, with IGK having an ‘F’ rating from the Better Business Bureau. This rating reflects multiple complaints and unaddressed customer concerns. It also indicates potential issues with customer service and the company’s responsiveness to complaints across its locations.

   We also reviewed user experiences on TenereTeam, where IGK received a 4.0 rating based on a limited number of reviews.

   Based on these factors, while IGK provides high-quality, innovative haircare products, potential customers should be aware of reported customer service challenges and weigh them when considering a purchase.

2. Value For Money

   When evaluating IGK, we focused on its pricing range across product categories and also compared it with similar brands. IGK products, including shampoos, conditioners, styling products, and hair options, are generally priced between $17 and $45, with color-related products around $31 to $32. Value sets and bulk options slightly increase the overall spend, reflecting the mid-to-premium range positioning of the brand.

   Amika’s pricing is higher across similar categories, with shampoos and conditioners mostly $28 to $75, styling and treatment products from $14 to $68, and curated sets often reaching $49 to $144. This range indicates a focus on multi-product sets and comprehensive routines rather than individual items.

   Ouai falls in a mid-to-upper tier, with shampoos, conditioners, and styling options ranging from $28 to $52, and specialty products like scalp serums or hair masks reaching $38 to $52. The pricing allows for individual product purchases without necessarily committing to sets or complete routines.

   IGK shows a relatively uniform pricing structure across its product categories. Amika’s pricing reflects multi-product sets and a higher spend range, while Ouai provides flexibility for individual product selection within a mid-to-upper price bracket.

Frequently Asked Questions

1. Are IGK formulations suitable for all hair types?
   While IGK offers a wide range, products, like the Good Behavior Ultra Smooth Shampoo, may feel heavy on very fine hair, while the Beach Club Texture Spray may not fully enhance curl definition for tightly coiled hair. Hair type impacts effectiveness.
2. Do IGK3 products come in travel-friendly sizes?
   IGK offers travel-sized versions of select products, including Beach Club Texture Spray Travel and Mistress Hydrating Hair Balm Travel. These minis let you maintain your routine on the go. However, travel sizes are limited to a few products in the range.
3. Does IGK provide professional styling advice?
   IGK offers professional styling guidance through live chat, email, and online tutorials, including tips for using products like Mistress Blowout Balm. These resources cover different hair types and concerns. However, in-person consultations are not available.

Conclusion

IGK combines salon expertise with consumer-friendly formulations, drawing on the knowledge of celebrity hairstylists. It claims that its products, like shampoos, conditioners, and styling sprays, use scientifically informed ingredients like humectants, proteins, and color-depositing compounds to address common hair concerns such as frizz, damage, texture irregularities, and color maintenance. The brand’s cruelty-free, vegan formulations and professional- or travel-sized options offer flexibility for home or on-the-go use.

However, there are important limitations to consider. Consumer reports indicate recurring delivery and order management issues, including misdelivered or delayed packages, which may create inconvenience for high-value orders.

While the brand claims that its formulations are scientifically informed, some products may not be suitable for all hair types or sensitivities, and frequent use of styling or color options can potentially contribute to dryness or breakage if not paired with proper care.

If you are considering IGK, follow the maker’s suggestions, perform patch tests for sensitivity, and avoid excessive heat or chemical procedures without protection.

While IGK provides innovative, salon-inspired haircare, these factors should be considered when evaluating its suitability for your hair care needs.